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GMB insights - Phone Calls vs Actions (Phone Calls)

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can anyone explain why the number of phone calls in "Customer Actions" doesn't match the number of phone calls in "Phone Calls" for the approximately same time period? Thank you!

1 Expert replyverified_user

Re: GMB insights - Phone Calls vs Actions (Phone Calls)

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Can you provide a screen shot? 

The phone call graph is for 28 days, the actions graph is usually for 30, is that the cause of the difference, or is there a larger discrepancy than that? 

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GMB insights - Phone Calls vs Actions (Phone Calls)

Top Contributor
# 3
Top Contributor

The data is GMB is always approximate. Also, it depends on your sample size. 

 

If you are looking for what to report on, I would suggest looking at the total actions for calls, and then you can point to the best time of week (or leave that out completely)

Ben Fisher, Google My Business Top Contributor
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