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Different layouts in Google business search result.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When I search a business company in Google I get two kind of results. 

The first seems to come from "Google My Business" and the formatting/style contains address and phone like the following: 

 

apple.png

but other companies get this formatting:

 

microsoft.png

 

How can I get the formatting style like this second one of Microsoft ?  where the URL is on top ?

The reason for this very basic question (sorry for that :-) ) is that I'm interested in get a listing for an internet service where both local address and phone are not relevant because the location is an URL and communication is made by email.

Many thanks for your clarification !

 

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Marked as Best Answer.
Solution
Accepted by topic author apetrocc
November 2016

Re: Different layouts in Google business search result.

Top Contributor
# 4
Top Contributor

No, you dont need to delete the business page, Google in that instance combines both like this.

 

This is a combination of both:

 

harrods   Google Search.png



Tim Capper, Google My Business Top Contributor
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Tim operates a bespoke Local SEO Consultancy in the UK, Online Ownership

View solution in original post

Re: Different layouts in Google business search result.

Top Contributor
# 2
Top Contributor

Hi @apetrocc

 

The 1st one is a knowledge panel created on information from a google business page.

 

The 2nd one is a knowledge graph created based on authoritative information found by Google about a Company.

 

Your starting point would at a very bare minimum to have a Wikipedia entry about the company. This could also include Wiki entries for the CEO's etc.

 

Google also extract the data from Stock Exchanges, Nasdac, Freebase etc.

 

You should also be using structured data markup on your site: https://schema.org/Organization

 

 



Tim Capper, Google My Business Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Find me on: Google+ | Twitter | Facebook | Linkedin
Tim operates a bespoke Local SEO Consultancy in the UK, Online Ownership

Different layouts in Google business search result.

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Many thanks for the reply,

so it means that to have the 2nd type I must delete the "Google My Business" account and:

- insert a  https://schema.org/Organization markup in my HTML

- create a wikipedia entry with my company name and all additional info.

Marked as Best Answer.
Solution
Accepted by topic author apetrocc
November 2016

Re: Different layouts in Google business search result.

Top Contributor
# 4
Top Contributor

No, you dont need to delete the business page, Google in that instance combines both like this.

 

This is a combination of both:

 

harrods   Google Search.png



Tim Capper, Google My Business Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Find me on: Google+ | Twitter | Facebook | Linkedin
Tim operates a bespoke Local SEO Consultancy in the UK, Online Ownership