City search gives preference
When searching a hair salon in Virginia Beach Virginia, the search results give preference to the zip code 23452 which is the center of our city. There are salons that are just a few months old, with no website, and backlinks from China that show up in the top google maps listing. My salon has been in business 35 years, in the same location, and has a booming established clientele. We have more and better reviews on Google, Facebook, etc. Something has gotten overlooked by Google in hair salon searches in our city. The search results do not make sense even from experts who know what to look for in ranking results.
Why should serveral brand new salons, with no website and a bunch of spammed backlinks show up at the top, and above well established and well reviewed salons of a google maps search?