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Change + Brand Page URL

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I created a brand page and the url given to it is a series of numbers following /b How do I change the url to reflect the name of the business? Or if that's not possible, is there a url that is public that I can send to people?

Change + Brand Page URL

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Also, what url do I use for google analytics?

 

Change + Brand Page URL

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

It seems that Google did away with the feature in the new version of  Google+:
https://support.google.com/plus/answer/6320397?hl=en

 

If you still have the classic version this link will give you your answer:

https://support.google.com/plus/answer/2676340?hl=en