I would like to know how to get a new business category created. I have a specialty service company (billiards) but the only category to list under on Google is a "billiards supply store". Some people get upset when they get here and we don't actually sell anything over the counter. Thanks in advance.
Your best option is to pick the "best" category. What becomes important is making sure that your website tells the story of what you truly do. Google, and your customers will pick up in this.
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