Business Categories - "Menswear" category not available, but competitors using it?
When I do a google maps search for "menswear fort lauderdale" our menswear store is not listed but our competitors are, In "Google My Business" the only category available is "men's clothing"? How can I get our location listed as "menswear"?
1. Full business name - Marcello Sport Fort Lauderdale
2. Current business address - 3201 N. Ocean Blvd, Ft. Lauderdale, Fl
3. Current telephone number - (954) 616-5815
4. Google+ URL - https://plus.google.com/u/0/b/106340269208972286728/106340269208972286728
Re: Business Categories - "Menswear" category not available, but competitors using it?[ Edited ]
July 2016 - last edited July 2016
Your competitors on the search for menswear fort lauderdale are perceived by Google as relevant on the search "menswear" not because they have a category menswear. All are either categorized as Men's clothing store or as a clothing store.
Google understands the relevance of a business to a term by a number of factors besides the category at Google or at the other IYPs:
Use of the term in their name
Ranking well for the term on their website
Write ups by Google's professional staff that include the wording in their description
The phrase occurring in links to their sites
The phrase occurring in links on their site
The phrase occurring in reviews at Google
The phrase occurring in reviews elsewhere
The phrase occurring in newspaper articles about your company.
The phrase occurring in the company's social efforts.
Google looks to try to understand what a business does by looking across the internet at references to your business. So if you want to be shown on that phrase you have to become relevant on that phrase (in an online digital sense)