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Best approach for second locations to have both be displayed in Google maps search

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello all, 

My company The CBD Boutique in Albuquerque, New Mexico now has two locations in the same city. We were advised to create two separate GMB accounts, both with the same name. When we do a google maps search for "The CBD Boutique" only one location pops up. Now it is my understanding that the strategy for having multiple GMB accounts is for businesses with over 10 locations. We aren't there yet. 

 

What I need to know is what is the best method of managing two locations through Google my business. 

 

Option 1: utilize one business account and list the new location under our first location "The CBD Boutique" to enable users to find both locations when looking for our company.

Option 2: Utilize the separate GMB account with the different name The CBD Boutique and wait for reviews to list our company in the same city. 

 

The biggest goal we have is to have both locations be present in the results for "The CBD Boutique" as we expand to new locations in the state. 

 

Thank you for your time and responses. 

 

Business info - 

Location 1: The CBD Boutique 122 Bryn Mawr Dr. SE Albuquerque, NM 87106 (505)266-6238

Location 2: The CBD Boutique 10126 Coors Blvd. NW Albuquerque, NM 87114 (505)890-2087

 

 

1 Expert replyverified_user

Best approach for second locations to have both be displayed in Google maps search

Top Contributor
# 2
Top Contributor

Option 1: utilize one business account and list the new location under our first location "The CBD Boutique" to enable users to find both locations when looking for our company.

Option 2: Utilize the separate GMB account with the different name The CBD Boutique and wait for reviews to list our company in the same city. 

 

Google doesn't care whether you use option 1 or option 2. If you have a second location you are eligible to verify a listing for it in the Google My Business Dashboard. 

 

As to getting the second result to show prominently in search and on your brand searches that is a matter of getting that second listing some authority in the eyes of Google. 

 

Any given search result will change on Google ever few miles that a searcher moves through the world (real or virtual) and there are as many search results as there are searchers. These results are changed based on the search location, their previous searches, places they have reviewed, places and websites they have viewed. Thus it is difficult to discuss ranking in any objective way.

That being said Google does use 3 broad metrics for ranking a set of results:
Proximity
Relevance
Prominence

Proximity is defined as how close the listing is to the assumed position of the searcher. Some searches have a radius of only several miles around the point defined by that assumed position. This depends on your industry and its density.

Relevance is all the things that Google looks at to understand what a business is and does. It is not a binary assignation and has valence... so a business could be more relevant than another and rank higher. Relevance is accrued to a listing by things like:
- business name
- category at Google
- category elsewhere
- review content at Google
- review content elsewhere
- website content
- anchor text content
- social content
- newspaper article content

Prominence speaks to the idea of quantity and quality of "on-line votes" for the business. This is primarily in the form of links to their website, the local quality of those links and the quality of the websites from which they came. A link from the NY Times is likely worth more than a link from the Olean Times Herald.

Generally speaking will have a pretty good chance of ranking if you
-have a well designed website with good content and good title tags
-get some reviews at Google and around the web
-have done a good job of categorizing and explaining your business at the sites that Google looks at
- and get some links to your website from other local businesses and places like the Better Business Bureau