The beauty of AdWords is that you can create deep strategy and apply in your campaigns to reap better results without losing traffic and new customer. Bid Modifier is one of the great tool to manage the marketing dollars and helps to achieve a good return on investment.
This article describes about what to follow and what not to follow when thinking about Google AdWords as an advertising platform. A basic checklist of do's and don'ts an advertiser should be aware of while working with Google AdWords.
If you've just been automatically upgraded to Enhanced Campaigns and have questions about what your new Campaign structure looks like, please refer to this article, which hopefully will answer many of the most common questions.
On June 13, we held another session of AdWords Office Hours, where real advertisers got their questions answered by an account specialist. We discussed basic optimization techniques all the way to Enhanced Campaign strategies, review the recap to learn how to optimize your campaign.
It is all well and good having a professionally constructed and managed AdWords campaign but if your landing pages are poor then the campaign becomes as effective (or defective in this case) as the landing pages themselves. You could have the best campaign in an industry but it does not necessarily mean that you will generate any conversions if your landing pages don't perform well. So what is the sense in paying for traffic if your website isn't 100% ready to sell and produce conversions?
There are many AdWords advertisers who make the mistake of relying on automatic placements without making use of managed placements when running ads on the display network; this strategy will still work for some advertisers but there is definitely a bigger advantage in utilising managed placements.
It's now easier than ever to get that great (not necessarily American) novel written. You've got access to all manner of word processing devices and "self-publishing" is now no more than a matter of a few clicks. So, you've got the book now all you need are the sales to give JK (or SK) a run for their money. Can Adwords help with that? Read on and find out...
Adwords can be a great tool to increase business, sign-ups and exposure for your company. However, your chances of success depend greatly on building upon a good foundation. This article covers aspects you should consider before you start your first Adwords campaign.
AdWords works through an auction model whereby advertisers are first assigned an Ad Rank to establish their position in the auction. The a second step takes place where the cost per click is determined.