You've created your first ad campaign. What next?
If you're fairly new to AdWords but have moved past setting up your AdWords account and creating your first ad campaign, you might be wondering what you can do next. One area to focus on is improving your ad campaign's performance, especially if it's been running for awhile. Mike's top tips for improving campaign performance can help you get there.
Mike's Top Tips for Improving Campaign Performance (2:54 min)
Mike, an online retailer and experienced AdWords user, shares his secrets to better campaign performance: clear and descriptive keywords and ad text, relevant landing pages, and close monitoring of his ads' performance so he can adjust bids to maximize his success.
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