What is "googlesyndication"? | #AdWordsAnswers
Hi AdWords Community,
I’m Sonakshi from the AdWords team, and I’d like to share some information about a topic which although we rarely hear about it, it does pop up from time to time and can be unclear: “googlesyndication”
What does “googlesyndication” mean?
Not sure if I understood that correctly; please elaborate.
To understand it more simply, it is essentially a one-stop place where tracking information is kept about users who interacted with AdSense ads. For instance, ads the user clicked on, what category the ads fall under, etc. Based on this information, an inferred user profile is drawn in terms of what the user’s interests are, what the intended purchase behavior could be, so on and so forth.
And why do I see googlesyndication in my Referral traffic report in Analytics?
Referrals from tpc.googlesyndication.com are clicks on your DoubleClick or AdWords ads showing on the Google Display Network for which the destination URLs have not been tagged.
How can I do away with these? I want more specific reports.
If you notice tpc.googlesyndication.com or googleads.g.doubleclick.net appearing in your reports, check to see if auto-tagging is turned on in your AdWords account (under the gear icon in Account Settings) , and that your own campaign variables are labeled correctly.
I hope this helps. Feel free to ask any questions in the comments section below, and we’ll address them in detail.
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