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Community Manager

What is a Click-to-Play Ad?

Hi AdWords Community.


If you’ve used AdWords for any amount of time, you probably know that the platform is constantly changing as our product teams listen to your feedback and make improvements.


One feature that’s had a name change--but which we still get many questions about!--is the click-to-play ad format.


Click-to-play ads were a type of video ad available on the Display Network. Like their name suggests, these ads displayed video stills on sites across the Display Network. Clicking on these ads would trigger the video content to begin playing.


With the 2015 migration of AdWords for Video into the main AdWords interface, a lot has changed in the world of Video campaigns. There is no direct replacement for the click-to-play video ads. But if you want to create a new ad similar to the click-to-play ads, In-Display ads for Video Campaigns offer some of the same functionality. 






In-Display ads are a great way to promote your video to viewers wherever they are on the Internet. Your video will be able to appear next to YouTube videos, as part of a YouTube search result, or alongside other content across the Display Network. Like with the old click-to-play ads, you’ll be charged only when viewers choose to watch your ad by clicking on the thumbnail.


Read more about the ad format options for Video Campaigns, and follow this guide to creating a TrueView Campaign when you’re ready to get started!





February 2016

I would like to learn a bit more about how to get things in place! Thank you.

CassieH Community Manager
February 2016

Hi Euranie,


The links at the bottom of the article have step-by-step instructions to getting these ads set up! But if you're looking for something else, please let me know and I'll be happy to help.



May 2017


May 2017
May 2017


Awais S
Thank you for this information.. Can we show video ad on website placement which we want. Example: I want to show my video ad on following websites: so is this possible or not ??