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What Are The Negative Keyword Match Types And How Do They Work?

There are three types of negative keyword match types: Negative Exact, Negative Phrase, and Negative (essentially Negative Broad).

Negative exact would only not show when the exact term is the entire query. Negative phrase would not show anytime the term showed anywhere in the query in that order. Negative would not show anytime the entire term showed anywhere in the search query in any order.

Say you bought the keyword "blue mercedes car" on broad match. Here's how the different versions of the negative keyword "fast blue" would affect this ad.

1) -fast blue (Negative)
POSSIBLE SEARCHES:
blue mercedes car - WOULD SHOW
blue fast mercedes car - WOULD NOT SHOW
mercedes fast car - WOULD SHOW
car blue mercedes fast - WOULD NOT SHOW
fast blue - WOULD NOT SHOW
blue fast - WOULD NOT SHOW
fast blue mercedes car - WOULD NOT SHOW

2) -"fast blue" (Negative Phrase)
POSSIBLE SEARCHES:
blue mercedes car - WOULD SHOW
blue fast mercedes car - WOULD SHOW
mercedes fast car - WOULD SHOW
car blue mercedes fast - WOULD SHOW
fast blue - WOULD NOT SHOW
blue fast - WOULD SHOW
fast blue mercedes car - WOULD NOT SHOW

3) -[fast blue] (Negative Exact)
POSSIBLE SEARCHES:
blue mercedes car - WOULD SHOW
blue fast mercedes car - WOULD SHOW
mercedes fast car - WOULD SHOW
car blue mercedes fast - WOULD SHOW
fast blue - WOULD NOT SHOW
blue fast - WOULD SHOW
fast blue mercedes car - WOULD SHOW

 

Need more information on Negative Keywords? Check out:

1. Add Negative Keywords to Your Campaign - Click Here

 

2.Using Keyword Matching Options - Click Here

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