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Watch "Bite-sized Break with an AdWords Specialist" on Conversion Tracking

Conversion Tracking is a free tool that shows you what happens after a customer clicks on your ads -- whether they purchased your product, signed up for your newsletter, or filled out a form to receive more information.


By tracking these actions, known as "conversions," you'll know which ads, keywords, and campaigns bring you business. This helps you invest more wisely in the best ones and, ultimately, boost your return on investment (ROI).



To learn more, watch Aly's discussion with a conversion tracking specialist to find out why you should be using it and as well as how to implement the feature (instructions here).