Watch "Bite-sized Break with an AdWords Specialist" on Remarketing 3.0
Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers again.
Here's how it works: You add a piece of code (remarketing tag) to all of the pages of your site. Then, when shoppers come to your site, they'll be added to your remarketing lists. You can later reach out to these potential buyers when they search for what they need on Google. You can expand your reach with additional keywords, set bid adjustments for people who have visited your site, and tailor your ads to them.
To learn more, watch Aly's discussion with Candace, an AdWords product specialist, about what remarketing for search is and how you can use it. And here are instructions on how to add the remarketing tag to your site.