Registering a trademark for a business is no easy task; it can take a considerable amount of time and money to obtain. For this reason alone you should want to take advantage of it in your ad content, but bear in mind that it can also help in making your ads stand out from the competition. It’s evident that even small adaptions to an ad (like callout extensions for example) can significantly improve click-through rates, so it’s important that we utilise everything in our arsenal. Please bear in mind that this should only be applied when you do actually own a trademark however.
Yes, simply including a trademark, registered or copyright symbol beside your acquired term can have enough of a positive impact to acquire additional conversions. The good news is that these symbols are easy to add to your ad text! Simply copy and paste my examples below or hold the Alt key followed by the appropriate string of numbers to generate the symbol yourself –
Trademark ™ = ALT + 0153
Registered ® = ALT + 0174
Copyright © = ALT + 0169
I have been managing AdWords accounts for over 8 years now at an international marketing agency level and also as a freelancer. I am very passionate about Google's PPC platform and pretty much anything else that is Google related. My theory in life is to learn something new every day and this community is definitely a good place to do so; I would recommend anyone reading this to stick around as it's an excellent source of information with great people contributing to it.
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