5.3K members online now
5.3K members online now
Welcome to the Official Google AdWords Community
Find optimization tips and how-to guides and videos by the Google team, AdWords Experts and other industry experts
star_border
Top Contributor

Using AdWords Shared Budgets to your Advantage

It can be hard enough selecting an appropriate budget for a campaign but it becomes even trickier when deciding how it should be split between multiple campaigns. It’s likely you’ve come across a situation where one campaign is spending its budget fully while another campaign is struggling to spend any, which means that your total budget isn’t being utilised to its full potential. Thankfully AdWords has made our life easier with a handy little feature to address this.

 

Shared Budgets grants you the ability to create a daily budget which can then be used across multiple campaigns of your choice. This budget will then be shared across these campaigns meaning that you will stand a better chance of having 100% of your budget used rather than missing out each day. If we go back to our initial example, our campaign which was spending the full budget will now have more leeway to keep showing ads without us having to monitor and tweak the budgets manually across all the campaigns on a regular basis.

 

While I wouldn’t advise using Shared Budgets in every situation, it can still be useful in certain scenarios; I personally find myself using it now and then and would recommend trying it out yourself if you haven’t done so already. Simply navigate to Shared library located in the bottom left corner of your AdWords account, then click on View under the Budgets section. From here you can click on + Budget and run through quick steps to get started!

 

Shared Budgets.png

about Scott Dunroe

I have been managing AdWords accounts for over 8 years now at an international marketing agency level and also as a freelancer. I am very passionate about Google's PPC platform and pretty much anything else that is Google related. My theory in life is to learn something new every day and this community is definitely a good place to do so; I would recommend anyone reading this to stick around as it's an excellent source of information with great people contributing to it.

Comments
RobertCoats Top Contributor
August 2015

@ScottyD - Great article. I love shared budgets and they are particularly useful with Google Ad Grant accounts.

Justin F
August 2015

Thanks @ScottyD.  Certainly enjoying shared bugets as well.  In some situations prior I would have to consider forgoing ease of more granular analysis in separated efforts into multiple campaigns or ease of managing budget by using fewer Campaigns.  Not anymore

ScottyD Top Contributor
August 2015

Thanks for the positive feedback @RobertCoats and @Justin F!

stickleback Top Contributor
August 2015

I, too, am finding shared budgets to be a great solution for some accounts. Clients often have allocated a budget, and whilst they would raise all manner of fuss if you overspend, they are almost as upset if you are underspending. Shared budgets helps with this situation.,

 

The only thing to make sure is that there isn't a runt in the litter who never seems to get fed and yet produces good results when it does!

Ross M Badged Google Partner
August 2015

Thanks Scott, for always helping the little guys. Smiley Very Happy

sneha m
August 2015

@ScottyD.  

 

Nice article. Thanks for sharing this.

 

I am sure shared budget is the great feature to optimise your daily budget for multiple campaigns. I have enabled it for my old and new campaigns.Initially, spends on the account have gone up drastically then they came down. Now spends are kind of stable but can still I can not understand how this feature is contributing to my account performance.

 

It would great, if anyboy could point out few advantages and disadvantages of using shared budget feature.

 

Thanks in advaced.

ScottyD Top Contributor
August 2015

@sneha m

 

When you say spends have gone up drastically, are you referring to average CPC or the actual budget that is being spent across the campaigns?

GoodwillTulsa
January 2016

Hi.

So just to be clear: AdGrant recipients can (should) create a shared budget in AdWords, set at $329 daily, and this will not disrupt account standing? 

ScottyD Top Contributor
January 2016

 @GoodwillTulsa, I think you may have replied to the wrong article. Unless you're after the attention of @RobertCoats, he's the Ad Grant master!

GoodwillTulsa
January 2016

@ScottyD we were looking for info on how to set up shared budget, so that's how I got to this article. Very helpful. 
Saw @RobertCoats comment about AdGrants here and so just wanted to clarify -- two birds with one stone kind of thing.

Labels