Using AdWords Shared Budgets to your Advantage
It can be hard enough selecting an appropriate budget for a campaign but it becomes even trickier when deciding how it should be split between multiple campaigns. It’s likely you’ve come across a situation where one campaign is spending its budget fully while another campaign is struggling to spend any, which means that your total budget isn’t being utilised to its full potential. Thankfully AdWords has made our life easier with a handy little feature to address this.
Shared Budgets grants you the ability to create a daily budget which can then be used across multiple campaigns of your choice. This budget will then be shared across these campaigns meaning that you will stand a better chance of having 100% of your budget used rather than missing out each day. If we go back to our initial example, our campaign which was spending the full budget will now have more leeway to keep showing ads without us having to monitor and tweak the budgets manually across all the campaigns on a regular basis.
While I wouldn’t advise using Shared Budgets in every situation, it can still be useful in certain scenarios; I personally find myself using it now and then and would recommend trying it out yourself if you haven’t done so already. Simply navigate to Shared library located in the bottom left corner of your AdWords account, then click on View under the Budgets section. From here you can click on + Budget and run through quick steps to get started!
I have been managing AdWords accounts for over 8 years now at an international marketing agency level and also as a freelancer. I am very passionate about Google's PPC platform and pretty much anything else that is Google related. My theory in life is to learn something new every day and this community is definitely a good place to do so; I would recommend anyone reading this to stick around as it's an excellent source of information with great people contributing to it.
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