Use the Universal Optimization Checklist to Manage Campaigns with Different Goals
To wrap up our week of Performance Optimization tips, as well as our 5 Tips x 5 Weeks, I want to share this resource that Google Partners created in early 2016.
If you manage multiple AdWords accounts or a large number of campaigns, then you know the importance of optimizing those ads on a regular basis in order to drive superior results.
The Google Universal Optimization checklist is a an in-depth guide to download and save. You'll find a comprehensive list that will help you optimize campaigns with any KPIs, including sales, phone calls, in-store visits, app installs, and app engagement.
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