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Use the Universal Optimization Checklist to Manage Campaigns with Different Goals

To wrap up our week of Performance Optimization tips, as well as our 5 Tips x 5 Weeks, I want to share this resource that Google Partners created in early 2016.


If you manage multiple AdWords accounts or a large number of campaigns, then you know the importance of optimizing those ads on a regular basis in order to drive superior results. 


The Google Universal Optimization checklist is a an in-depth guide to download and save. You'll find a comprehensive list that will help you optimize campaigns with any KPIs, including sales, phone calls, in-store visits, app installs, and app engagement.


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We hope you've enjoyed our 5x5 series! To catch up on any of the other twenty-four tips you may have missed, head over to our 5x5 library.

Aaron C

Hello @CassieH, I love this guide! Is this something that's kept up to date? Would we able to refer to this moving forward?