This is part of our "5x5" series, in which we share five tips per week over the course of five weeks. We will share must-have tips about AdWords Editor, account optimization, ad-writing best practices, and much more. Make sure to explore the full series.
Today’s tip is a feature in AdWords Editor that even some experts may have overlooked. When creating new ads, you’ll sometimes want to see what keywords are included within that particular ad group so as to write relevant content. This can become a bit fiddly in the “Manage” section though as you have to scroll up and down the list to switch between keywords and ads. I have a quick solution to share with you however!
Clicking on any item in the “Manage” section (“Keywords” for example) will reveal a little pop-out icon. Clicking on this will then create a secondary window containing whatever you had selected. So I can click on that icon to have a list of my keywords pop out into a smaller window and then navigate to the ad section of Editor, without the secondary keyword window moving into the background.
The extra bonus is the fact that the window will change according to the ad group you click on, meaning that you don’t have to constantly click the pop-out window icon each time you navigate to a different part of the account. Avoid getting mixed up by using the pop-out window feature in AdWords Editor today!
I have been managing AdWords accounts for over 8 years now at an international marketing agency level and also as a freelancer. I am very passionate about Google's PPC platform and pretty much anything else that is Google related. My theory in life is to learn something new every day and this community is definitely a good place to do so; I would recommend anyone reading this to stick around as it's an excellent source of information with great people contributing to it.
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