Understanding the Difference Between Remarketing and Retargeting | #AdWordsAnswers
I’m Paritosh from the AdWords Team, and today I would like to clear up some questions about a couple of commonly-confused terms.
One question advertisers frequently ask is, “What is the difference between between remarketing and retargeting?”
Seeing as a lot of agencies, partners, and sometimes even Googlers use these two terms interchangeably, it’s understandable why there is confusion. With that being said, here are are a few important pointers with regards to this question:
Are remarketing and retargeting the same thing?
As far as the scope of Google AdWords advertising is concerned, remarketing and retargeting are exactly the same thing.
Both terms describe methods used to reach potential customers who have already visited your website, in an effort to re-engage them and influence them to take a desirable action on your website.
Simply put, remarketing is just a name given to the technique mentioned above and it can be used interchangeably with the word retargeting.
Again, this is only within the scope of Google AdWords advertising. There may be other advertising platforms which have their own definitions for these two words or which treat them as different concepts, but if you are talking about your Google AdWords account, then remarketing and retargeting are the same thing.
Important Tip - Don’t confuse the concept of “retargeting” with ”targeting.”
Now, let's look at another term which sometimes gets mixed up with the concept of retargeting.
As explained above, remarketing/retargeting is simply the strategy of re-engaging with your visitors after they have visited your website.
“Targeting,” on the other hand, can refer to multiple strategies and more generally refers to when, where, and to whom we want to show our ads.
For instance, there is Device Targeting,which involves deciding which devices we would like our ads to show on. Display Targeting methods include options like Placements, Topics, and Interests. And for those of us running Video Campaigns, we have likely noticed that Target Groups function like Ad Groups in this type of campaign.
So targeting and retargeting/remarketing are indeed two different things. Targeting sets the conditions for when our ads show, whereas remarketing allows us to engage with our customers again.
We hope this helps. Let us know if you have any follow up questions in our comment section below.
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