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The Impact of Home Service Ads on Service-Area Businesses

Update 11/6/2017 - Initially, service-area Google My Business listings for businesses in Local Services (formerly Home Services) markets and categories had been moved from local results to the free section of the Local Services ad unit. But as of mid-October, service-area business listings ARE BACK to showing in the 3pack and local finder results, just as they were before the arrival of Local Services ads.

 

Note: Even with their return to local results, service-area businesses (and those with storefronts) can still appear in the free section of the Local Services finder.


 

Current Local Services Ads Areas

 

For categories: HVAC contractors, plumbers, electricians, locksmiths, overhead door

Arizona: Phoenix

California*: Los Angeles, Riverside/San Bernardino, Sacramento, San Diego, San Francisco Bay Area, Stockton

Colorado: Denver

Florida: Miami, Orlando, Tampa

Georgia: Atlanta

Illinois: Chicago

Maryland: Baltimore

Massachusetts: Boston

Michigan: Detroit

Minnesota: Minneapolis-Saint Paul

Missouri: St. Louis

Nevada: Las Vegas

New York: New York

North Carolina: Charlotte

Ohio: Cincinnati

Oregon: Portland

Pennsylvania: Philadelphia, Pittsburgh

Texas: Dallas, Houston, San Antonio

Washington: Seattle

Washington, D.C.

(list updated 12/05/2017)

 

* - There are additional categories in some California markets including auto glass repair, general contractors, house cleaners, roadside assistance, handyman, painters. And in Stockton I'm currently only seeing Local Services ads for plumbing and HVAC.

 

How to view both paid and free listings in the Local Services finder

 

To view the listings on desktop:

 

hsa-plumber-phila.png

 

 

To view the listings on mobile:

hsa-plumber-phila-mobile.png

 

 

The expanded Local Services unit (desktop version):

hsa-plumber-phila-expanded.png

 


 

What to do if your business is not present in the free section of the Local Services Ad unit

If you are in an existing market and your business does NOT appear in the free section of the Local Services Ad unit, please contact localservices-help@google.com

 

Interested in having your business in Local Services with the "Google guaranteed" badge?

Learn more about participating in Local Services ads here: https://www.google.com/adwords/local-services-ads/

 

If you're a business in one of the current or 'coming soon' markets/categories you can apply now.

 

You can also view these additional resources to learn more about Local Services Ads:

https://support.google.com/adwords/express/topic/6224863

Comments
Richard R
August

@TomW
Great article. Thanks.

----


id suggest using alphabetical order for cities and categories (respectively) to improve simple readability if you can spare the 10 minutes.

Dustin A
September

Does anyone know why Google has removed all listings from the google my business regular listings that don't show their addresses in the areas you mentioned above.

 

Ever since the new home service ads have been implemented in Phoenix, where I live, service area businesses that used to need to hide their addresses (because they serve all customers on location), now do not show at all. Even businesses that are run out of a home have to show their addresses or they get auto-filtered out of the maps.

 

In the past it was the opposite. Anyone else have a clue why this is happening?

James_Clemens Top Contributor
September

Hi Tom,

 

This is tremendiously helpful. Thanks for assmebling such detailed infomation. 

 

Cheers,

 

James

Martin B
October

That is good to hear and important that Google listing to what is important to small business in the real word! If they had made that move they would of severaly hurt a LARGE number of honest hard working small and micro business everywhere!  

Verónica M
December

Hi, 

Im waiting for my verification number since October 26. How can I get my code? Thanks in advance

TreasureCoast C
1 month ago

Hello,

 

I currently learnd last night that some of the local competitors in my business are using, what I think, are fake reviews.  Im sorry if this is the wrong area to comment, but I cant find another area to do so.  Could you please contactme through e mail, and I would be glad to share that info with you?  thank you

TomW Top Contributor
1 month ago

@Verónica M - if you're still having issues with verification please fill out this form.

 

@TreasureCoast C - please read this post (and look for the section called Spam Type 3: Fake Reviews) for information on how to report fake reviews.

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