The Impact of Home Service Ads on Service-Area Businesses
Update 11/6/2017 - Initially, service-area Google My Business listings for businesses in Local Services (formerly Home Services) markets and categories had been moved from local results to the free section of the Local Services ad unit. But as of mid-October, service-area business listings ARE BACK to showing in the 3pack and local finder results, just as they were before the arrival of Local Services ads.
Note: Even with their return to local results, service-area businesses (and those with storefronts) can still appear in the free section of the Local Services finder.
Current Local Services Ads Areas
For categories: HVAC contractors, plumbers, electricians, locksmiths, overhead door
California¹: Los Angeles, Riverside/San Bernardino, Sacramento, San Diego, San Francisco Bay Area, Stockton
Florida: Miami, Orlando, Tampa
Minnesota: Minneapolis-Saint Paul
Missouri: St. Louis
Nevada: Las Vegas
New York: New York
North Carolina: Charlotte
Pennsylvania: Philadelphia², Pittsburgh
Texas: Dallas², Houston, San Antonio
(list updated April 19, 2018)
¹ - There are additional categories in some California markets including auto glass repair, general contractors, house cleaners, roadside assistance, handyman, painters. And in Stockton I'm currently only seeing Local Services ads for plumbing and HVAC.
² - Local Services ads are also running for carpet cleaning and house cleaning in these markets.
How to view both paid and free listings in the Local Services finder
To view the listings on desktop:
To view the listings on mobile:
The expanded Local Services unit (desktop version):
What to do if your business is not present in the free section of the Local Services Ad unit
If you are in an existing market and your business does NOT appear in the free section of the Local Services Ad unit, please contact firstname.lastname@example.org
Interested in having your business in Local Services with the "Google guaranteed" badge?
Learn more about participating in Local Services ads here: https://www.google.com/adwords/local-services-ads/
If you're a business in one of the current or 'coming soon' markets/categories you can apply now.
You can also view these additional resources to learn more about Local Services Ads:
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