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Simplify and Visualise Data in AdWords with the Report Editor

Do you enjoy creating reports in AdWords? Would you say it’s one of your favourite tasks? If you’re answering “no”, then I’m about to introduce you to a great feature that is going to change your mind on reporting altogether!


Yes, back in August we were given an awesome new tool in AdWords called the Report Editor. It's a way of generating reports in an easy-to-use interface, allowing data to be visualised instantly. I can honestly say that I now actually enjoy creating reports when it involves using the Report Editor.


If you’re still using spreadsheets the old-fashioned way, I recommend you stop immediately and give the Report Editor a try. I created the pie chart seen in the screenshot below in a matter of seconds. This is achieved thanks to dragging different components of your account onto a canvas and then making quick adjustments to review findings according to the variables you want to analyse. Data is presented in a way which is easy to digest, meaning that you can spend less time understanding statistics and more time on optimisation!


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Usually I’d provide instructions on how to use a feature, but in the case of the Report Editor, I recommend to simply play around with it on your next break, and you’ll soon realize how beneficial it can be to you. To get started, simply click on “Reports” located at the top of the AdWords interface. If you do get stuck, then I suggest watching our own Kathleen in the following video as she does a great job explaining how to use the Report Editor:


about Scott Dunroe

I have been managing AdWords accounts for over 8 years now at an international marketing agency level and also as a freelancer. I am very passionate about Google's PPC platform and pretty much anything else that is Google related. My theory in life is to learn something new every day and this community is definitely a good place to do so; I would recommend anyone reading this to stick around as it's an excellent source of information with great people contributing to it.