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Revisit Search and Display Select

This post is part of a series by the AdWords Top Contributors. Check out all the AdWords Resolutions shared so far, and follow AdWords on Twitter to see the latest posts when they come out.


In the coming year, I plan to launch some Search and Display Select campaigns (aka SDS). SDS could serve as a great opportunity for SMBs, with some extra budget, or businesses which don't have the budget for a full "all features" display campaign. No special and complex setting is required by the advertiser. Using contextual targeting, the better performing keywords on the search campaign are matched with relevant  pages on GDN where ads are shown. And for more advanced advertisers, SDS now offers more broader targeting options on the display section.

about Moshe Avichai

We are an online advertising partnership, specializing in Search and Display networks, Global Campaigns, Audience targeting, and AdWords Policy

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