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Optimizing AdWords with Analytics Goals and Audiences - Google Best Practices

Analytics gives you more insight than is offered within AdWords by itself. You can use GA with AdWords in a lot of ways, but for this video we’ll cover three things in particular. Watch to find out more!


Sumit G
November 2015

Can please share the steps for Audience creation via analytics.



Sumit G

Amol G
January 2016

To create a Remarketing Audience:

  1. Sign in to your Google Analytics account.
  2. Select the Admin tab and navigate to the account and property in which you want to create the audience.
  3. In the Property column, click Remarketing, then click Audiences.
  4. Click + New Audience.