2.3K members online now
2.3K members online now
Welcome to the Official Google AdWords Community
Find optimization tips and how-to guides and videos by the Google team, AdWords Experts and other industry experts
star_border
Badged Google Partner

New Call-only Campaigns for AdWords.

Google Announced on Feb 20, 2015 the new feature for Call Only Campaigns.

 

Charge up your phones with call-only campaigns

http://adwords.blogspot.com/2015/02/charge-up-your-phones-with-call-only.html

 

Co-authored by Ameet Khabra

Mobile is here.  Do you want your campaigns to get the best result? Do you want your Mobile ads to look like this:

Ca-0.png

 

With the help of  Ameet Kharba's and her research from here :

 

What does this mean

Call-only campaigns will give businesses a new way to reach potential customers by putting their business right in-front of searchers as they are searching. Potential customers will see the business’ phone number, business description and call button.

 

How do I create a call-only campaign

Advertisers will be able to create the new campaigns right in Google AdWords much like how you would create any other campaign making it so incredibly easy! All you do is:

  1. Create a campaign
  2. Select “Search Network Only” as the type of campaign
  3. Select “Call-Only”

     

  4. Fill in the rest of the information like, location targeting, daily budget, etc.
  5. Create your ad!

 

Google AdWords Call Only Ad Creation

 

 @Ratan-Jha   has a great article as well with more information

https://www.en.adwords-community.com/t5/Basics-for-New-Advertisers/Drive-more-calls-to-your-business...

 

More Information from the Help Center:

 

The AdWords Help Center articles provide many facets of the the Upgrade extensions or just Creating a new Call Only Campaign.  The information is available below as well as from the links supplied.

 

Via the Help Center Information
https://support.google.com/adwords/answer/2453991#upgrade

Create a call-only campaign

If your goal is to increase phone calls to your business, you’ve come to the right place. Call-only campaigns allow you to focus on getting more people to click-to-call you straight from your ads. With these campaigns, you’ll be able to use CPC bidding based on the value of a call to your business. You'll also be able to add your existing phone information to your new ads.

Important

Currently, call-only campaigns are available for ads targeting the Search Network.

How call-only ads work

Create a new call-only campaign

Create a new ad group

Bidding for phone calls

 

Create call extensions

 

 

Video

https://www.youtube.com/watch?v=hisuWV6ey20

 

How to add call extensions

Editing call extensions in bulk

Customize call extensions for specific devices

Upgrading to call-only campaigns

Learn how to upgrade to call-only campaigns

We've included some guidelines below to help you upgrade your existing call-only call extensions ads to the new call-only campaign type. Before you can upgrade, you'll need to:

  1. Confirm which campaigns contain your call-only call extensions ads (shown below).
  2. Copy and paste your original campaign per these instructions.
  3. Rename the new campaign.
  4. Upgrade that campaign by following the steps outlined below. Your upgrade steps may change depending on the types of ads you have in the campaign you'd like to upgrade.

Note

As with any upgrade, it may take some time for the new ads to perform at the same level you currently see due to many factors.

Please follow the steps below to upgrade your campaigns:

Identify the campaigns you'd like to upgrade

  1. First, sign in to your AdWords account at https://adwords.google.com.
  2. Click the Ad extensions
  3. Click View: Call extensions from the drop-down menu.
  4. Click Segment > Click type.
  5. Find campaigns in the list with a click type of Mobile click-to-call:
    • Extensions with data in both the “Mobile clicks-to-call” and "Headline" columns are call extensions:
    • Extensions with data only in "mobile clicks to call" are call-only ads. These are the ads you'll need to upgrade to call-only extensions:

Upgrade campaigns that contain only call-only call extension ads

You can simply change the campaign type for your current campaign to the call-only campaign type. To do this:

  1. Click the Settings tab for your new campaign.
  2. Change the campaign type to Call-only.

Note: If you receive a prompt asking you to confirm this change, click Switch anyway.

  1. Click Edit next to any additional campaign settings you'd like to change.
  2. Navigate to the Ads tab and remove all ads.
  3. Click + Ad and create new ads using the new call-only ad template.
  4. Click Save when you're done.

Upgrade campaigns with a mix of call-only call extension ads and other formats

The easiest way to do this is to make a copy of your original campaign, then change it to the call-only campaign type. To do this:

  1. Make a copy of your current campaign:
  2. Sign in to your AdWords account at https://adwords.google.com.
  3. Navigate to the campaign you'd like to upgrade (for example, "Mobile campaign #1").
  4. Copy and paste the campaign you'd like to upgrade and rename it (for example, "Mobile campaign #2").
    • When the confirmation dialog box appears, make sure the box next to “Pause new campaigns after pasting” is not This will ensure your new campaign begins running immediately. If you choose to check the box, you'll need to un pause your new campaign after you complete all steps in this guide.
  1. Update your settings for your new campaign:
  1. Click the Settings tab for your new campaign (for example, "Mobile campaign #2").
  2. Change the campaign type to Call-only.

Note: If you receive a prompt asking you to confirm this change, click Switch anyway.

  1. Click Edit next to any additional campaign settings you'd like to change.
  2. Click Save.
  3. Remove your old ads and create new ones designed for the upgraded call-only campaign type:
  4. Navigate to the Ads tab while viewing your new campaign (for example, "Mobile campaign #2").
  5. Select and remove all of the ads in the campaign.
  6. Click + Ad and create new ads using the new call-only ad template.
  7. Click Save when you're done.

Disable your old call-only extension ads

Now that you've created your new call-only campaign, you'll need to disable your active call-only call extensions ads for your original campaign. To do this, pause or remove the original call-only ads in your first campaign (for example, "Mobile campaign #1").

You'll also want to update and potentially lower your original campaign's budget to account for the fact you have created a new call-only campaign (for example, "Mobile campaign #2").

 

With all new features we advise you to TEST for yourself and apply what works best for your Niche and your Campaigns.

about Eric Gehler

Eric Gehler, Richmond Va -- Google WebSearch Help Top Contributor (Alumni) /Google Adwords Certified Individual / Adwords Premier Google Partner / Google Partners Alumni Community Ambassador / Google Small Business Community Alumni Adviser/

Comments
Ahmed Ali
February 2015

Well-explained, good job Eric.

Ratan-Jha Top Contributor
February 2015

@Eric Gehler 

 

Great post !

 

But I have a question - 

 

You said - 

 

Now, when you look at the image above, you will notice that businesses are asked to input a display and verification URL.This is because a click to the website still can happen and the advertisers will get charged for that click. This feature is to help increase phone calls but it’s not there to take clicks to the website completely out of the process.

 

Any official confirmation for the same? What I have understood by now is - ads will appear only on the devices that can make phone calls. Having said that I have also tested it and I can confirm that a click does not lead to website, it leads to phone's dialing screen with the numbers already keyed in. No matter where the ad is clicked, header area or button, it promts users to make calls. 

 

The Verification URL - to me, it's there to let Google verify that the business is using correct phone number and the phone number belongs to the business itself, or the Google Forwarding number is implemented correctly (if any). 

 

I am keen to know your response if you have any official confirmation. 

 

Though, it's a great post Smiley Happy

 

Thanks
Ratan Jha

Kaushik M
February 2015

Nice Share Eric! 

Sanjay Y
February 2015

Great Nicely Explained, its so easy to implement.

Raghunath S
February 2015

Great Post! It's easy to use

painperdu
February 2015

How does quality score work with call only ads?

 

Wouldn't call only ads be at a disadvantage by not having extensions and landing page attributes?

Eric Gehler Badged Google Partner
February 2015

Painperdu,

 

How does quality score work with call only ads?

 

Quality score is still going to be set on keywords, ad copy and CTR.

 

Wouldn't call only ads be at a disadvantage by not having extensions and landing page attributes?

Depends - It is something everyone shouw test on their own based upon their own niche keywords terms, competition, geo-targeted areas and campaign setting.

MANOJ K
February 2015

Hello Eric,

 

I liked your post, specially the way you have explained is awesome, using the photo and the related links. Yes its a great news for those who are into service industry mainly and whose business are focused on generating calls.

This campaign will make sure that, each penny has been spend, is for generating the call only.

 

But there a few doubts/questions; How much impact it will actually create..???

 

1) Earlier we were also able to generate the calls by using mobile specific ads and customised bids for the mobile devices. Also the Adwords Express were very helpful in generating calls as well.

2) Top ads will only get the calls (mostly), so everyone will try to get the top position, so it may required a higher bid to use.

 

 

Let's wait for some time to actually evaluate the impact.

 

 

 

thanks,

Manoj

 

jyching
February 2015

I just want to know, how to calculate the cost this newly feature?

1) If someone click for call and another click the url for this call only ad, will the charges be the same?

2) and we could track the number of daily "click of ulr" and the number of daily "click of call", will in be shown in the bill or report of campaign?

 

Thanks

Eric Gehler Badged Google Partner
March 2015

Jyching

 

I just want to know, how to calculate the cost this newly feature?

 

 

 

1) If someone click for call and another click the url for this call only ad, will the charges be the same?

 

In the Call ONLY campagins, the Ad shown the URL is not a clicable event and will Generate a Phone call.  The Charges of that Click will be relative to the Bid and CPC of that keyword.

 

If you have the older version of Moble click to call, and those ads are clicked it is also dependent upon the Factors of the BID and CPC for that Keyword.

 

However, remember that only ONE AD wins the Ad Auction, based upon Ad rank, QS and BID will ever show for one keyword in one Ad groups in One Campaign.  So depending on how you set up your campaigns and optimze your campaigns along with the bid stucture will determine if the Call Only Campgain  Wins the Ad Auction or another Campaign wins the Ad Acution

 

 

2) and we could track the number of daily "click of ulr" and the number of daily "click of call", will in be shown in the bill or report of campaign?

 

I assume you will be able to see the data in the normal reporting of the campaaign.

Labels