Most common AdWords questions: You asked - we answered
Thanks to everyone who was able to join Hangout Office Hours on Wednesday! We had a great discussion with a lot of really insightful questions.
Here's a recap for anyone who was unable to join last week's Office Hours:
What is quality score?
Quality score is a metric that we use to measure relevance. It looks at how relevant your keyword, ad and landing page are to the user’s search and is calculated every time your ad is triggered by a user search. To calculate Quality Score, we look at a number of different things related to your account, like your CTR, account history, targeted devices and more.
Quality Score is very important because it impacts where your ad appears in the search results and helps us to ensure that the most relevant ads are shown to our users. For more information, see this helpful video.
What date is the auto-upgrade to Enhanced Campaigns?
The Enhanced Campaigns auto-upgrade will be rolling out globally on July 22, 2013. For more information about how this will impact your campaigns, see this blog post.
Why can't you target more specifically than country in Greece? Are you guys working on improving location targeting down to the city in more European countries?
We’re always working on improving and refining our targeting options to better serve our advertisers. Within Greece, to target a specific location, you need to target by intent (i.e. include the location name as a word within the keyword phrase).
For more information about this advanced targeting setting, see this article.
How important is landing page experience?
Landing page experience is a really important component of quality score. We want to make sure our users get a really high quality experience when they click on an ad, so your site’s landing page quality is one of the factors we consider when we calculate Quality Score.
Apart from making sure that your site complies with our landing page site quality guidelines and policies (see this article for these details), having a high quality landing page also means that users will be more likely to convert from a click into a customer.
What is the support phone number?
Phone support numbers vary depending on your location. For a list of our contact options in your area, check out this article.
What is more important, a specific landing page or sending people to a full and more general homepage?
This definitely depends on your keyword, but you should always bring users to the most relevant page for their search. Broad or branded keywords are best directed to your homepage since the user has indicated that they’re looking for you, but not necessarily any specific product or service.
If a user is looking for one specific product or service offering, it’s best to bring them exactly to where they’re looking to go, making it easier for them to convert into a customer.
Interested in trying AdWords? Check out http://goo.gl/9kgXy4
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