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Mobile Week: Tracking Mobile Traffic In Google Analytics

 

Tracking Mobile Traffic In Google Analytics

(Find Full Infographic Here)


 

Tracking Mobile Traffic With A Segment/h2>

 

Segments:

is a feature that allows you to isolate data in GA for a specific report. You can create your own custom segments or just use the ones provided for mobile traffic.

 

Google Provides:

  • Mobile Traffic
  • Tablet Traffic
  • Mobile and Tablet Traffic
  • Mobile and Desktop traffic

Click here for step by step instructions on how to set up Segments in GA

 

Filters:

is a feature applied at view level. It looks only at a subset of data. Instead of applying a segment on all your reports, you could just use a filter. This may gain time and make the GA more structured.

 

Click here for step by step instructions on how to set up filters in GA 

 

Setting Up a Custom Dashboard

 

A great way to structure GA is to have a custom Dashboard to go back to. This allows you to compare your mobile traffic over time from multiple different reports. Then you can find areas which are over or underperforming and take the right decisions based on the insights you get.

You can start by using the dashboard that we have created and that is available for download. You can always customize it the way you want.

 

 

h2>Separate Mobile Site Tracking

Steps to implement GA on a separate mobile site:

 

Screen Shot 2016-03-02 at 6.16.53 PM.png1- Put tracking code on mobile site web pages (just like on desktop)

2- Implement it like a subdomain by setting up cross-domain tracking.

3- Set up a view which tracks traffic to the mobile subdomain only. You should have 3 views: one for only mobile, one for only desktop and one for both.

 



Comments
The Guide Q
April 2016

Hello Alex,

 

Is it possible to get deatailed data as well not only traffic? I mean to say measuring the number of people who clicked on eanc type of advertisement. For example:

  • Text ads
  • Image ads
  • App promotion ads
  • HTML 5 ads

And within applications.

 

Thank you

Marwan

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