3.1K members online now
3.1K members online now
Welcome to the Official Google AdWords Community
Find optimization tips and how-to guides and videos by the Google team, AdWords Experts and other industry experts
star_border
Google Employee

Mobile Week: Did You Know....? Facts To Change The Way You Look At Mobile!

Facts to Change the way you look at Mobile!


add_small_thumb.jpgToday, there are billions of consumers across the globe who are connected to the internet whenever and wherever they go. This poses a huge opportunity for businesses that embrace the internet to reach and engage potential customers.

 

Here are some Mobile facts that might surprise you….

 

 

 

 

- There are 78.5 Mobile phone subscriptions in UK 

 

- According to the Consumer Barometer a broad range of online activities are carried out on a smartphone as least as often as a computer.

Click here for more mobile insights from the Consumer Barometer.

 

- Did you know that there are more mobile devices in the world than people?

 and there has been a 29% increase in mobile conversion rates from 2014 - 2015

Smartphones are an important resource throughout many phases of product research, approximately 93% of people use a mobile device for research go on to! 

Studies show that 90% of 16-24 year olds own a smartphone 

 

ace_small_thumb (2).jpg

 

Did you know that Smartphone users in the UK checks their phone an average of 150 times a day?

 With 16% of total time spent with media expected to be on smartphones by 2017

 And it's not just the16-24 year olds.... 66% of adults in the UK own a smartphone (2015)


Sources:

http://www.researchandmarkets.com/research/vmp8h5/uk_mobile_phones

Spencer Trask & Co.

Google Analytics aggregated data, 2014-2015 for April 1-14, US

Google/Nielsen, "Mobile Path to Purchase" study

eMarketer 2015

Ofcom’s 2015 Communications Market Report

The Meeker Report

http://media.ofcom.org.uk/facts/

Labels