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Message Extension

This post is part of a series by the AdWords Top Contributors. Check out all the AdWords Resolutions shared so far, and follow AdWords on Twitter to see the latest posts when they come out.


In 2017 I plan to expand message extensions in addition to call  extensions. In today's world, users communicate with each other,  as well as with merchants, using text: either by emails or by text messages. Message Extensions are a great way to encourage users to convert, in addition to call extensions. The advertiser can reply to  the user in the method the user prefers: either by text or by a phone call.

about Moshe Avichai

We are an online advertising partnership, specializing in Search and Display networks, Global Campaigns, Audience targeting, and AdWords Policy

Comments
Shire L Badged Google Partner
December 2016

Have you tried message extensions yet? I have one account that I've implemented them in but from what I understand, you can't technically track conversions from them. My call tracking platform doesn't allow me to use a call tracking number for text messages, so I'm left utilizing someone's phone. This has left many clients I work with hesitant to try. Any ideas on the best way to get them to see the value?

MosheTLV Top Contributor
December 2016

@Shire L;

Indeed message extension is not fully compatible with CRM platforms,  and (currently) only works with the phone native text app. While testing, we actually counted conversions   "manually", off line.  Yet, I do thinkת that  users talk less and text more, and reporting will improve.  My recommendation is to use a  message extension alongside with a call extension

 

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