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Introducing the Google Analytics Demo Account for Learning

There are many resources available to learn Google Analytics, from the courses and training we offer, to advice from the community, or from the many books, guides, and articles written about Google Analytics. However, we’ve heard many of you would also like a resource so you can learn through practical experience and to apply your theoretical analytics knowledge. It can be difficult to gain practical experience since not everyone has access to a fully-implemented Google Analytics account. To fix this we’re introducing a fully functional Google Analytics Demo Account, available to everyone (get access here).

 

The Demo Account includes data from the Google Merchandise Store, an active Ecommerce site that sells Google branded merchandise. The ongoing Google Analytics implementation which will be completed this month already includes all the major features you would typically implement, like AdWords linking, Goals and Enhanced Ecommerce. The result is a fully functional account, with real business data.

 

Demo Account: Checkout Behavior Analysis ReportDemo Account: Checkout Behavior Analysis Report

 

“Have you wondered why you've always gravitated towards people with real-world experience rather than on-paper experiences? The real-world part Smiley Happy So while it hurts my feelings a bit to say that my best selling analytics books are not enough, I'm massively excited that the GA team has figured out a solution for the entire universe to get real-world experience. Get the access, download my awesome bundle of segments, dashboards and custom reports, and really start your learning experience!”

- Avinash Kaushik, Author - Web Analytics 2.0 and Web Analytics : An Hour a Day

 

Self-Learning

You can use the Demo Account to learn about Google Analytics features and functionality, for example:

 

  1. Access all the Standard reports to see which ones are useful to you
  2. Get inspiration from predefined dashboards and segments imported from the Solutions Gallery to create your own
  3. Alter reports by adding table filters and secondary dimensions, and by changing the report type
  4. Learn how to compare audience, acquisition, behavior and conversion performance to a previous date range period
  5. Create your own personal assets such as custom reports, annotations, shortcuts and custom alerts
  6. Become familiar with the predefined attribution models and even create your own
  7. Determine whether features you don't haven’t implemented could be beneficial to you e.g. AdWords and Search Console integrations
  8. Use it as a companion when following a training course

 

Education Programs

If you’re an educator trying to teach others to use Google Analytics then we encourage you to use the Demo Account as a tool. You can use it to create tests, quizzes, and other learning materials for your students. In fact, we’re excited to announce that some organizations are already starting to integrate it into their learning materials.

 

General Assembly offers courses both online and at their campuses around the world that will help you master new skills in design, marketing, technology, and data. Their Digital Marketing course includes a unit covering Marketing Analytics that utilizes the Demo Account.

 

Google Analytics Partners, including E-Nor and Loves Data, use the Demo Account to provide online and classroom style trainings to cater to beginners and advanced analytics users. Their specialists will provide actionable training to create and improve your analytics configuration, implementation and marketing performance.

 

Access the Demo Account

You can get access to the Demo Account and learn more about it, from this help article. If you need some help please let us know within the FAQs post and share any feature requests or ideas to make the Demo Account more useful within the Feature Requests post. We hope the Demo Account gives you a practical way to try new features and learn about Google Analytics.

 

Happy demoing!
Deepak Aujla

Program Manager, Google Analytics

Comments
James O
August

This is amazing and a much needed resource for anyone new or teaching analytics. Thank you Deepak. Must pop in and start exploring.

Abhinay C
August

This is really cool for freshers who want to get into this domain/....


Deepak Aujla wrote:

There are many resources available to learn Google Analytics, from the courses and training we offer, to advice from the community, or from the many books, guides, and articles written about Google Analytics. However, we’ve heard many of you would also like a resource so you can learn through practical experience and to apply your theoretical analytics knowledge. It can be difficult to gain practical experience since not everyone has access to a fully-implemented Google Analytics account. To fix this we’re introducing a fully functional Google Analytics Demo Account, available to everyone (get access here).

 

The Demo Account includes data from the Google Merchandise Store, an active Ecommerce site that sells Google branded merchandise. The ongoing Google Analytics implementation which will be completed this month already includes all the major features you would typically implement, like AdWords linking, Goals and Enhanced Ecommerce. The result is a fully functional account, with real business data.

 

Demo Account: Checkout Behavior Analysis ReportDemo Account: Checkout Behavior Analysis Report

 

“Have you wondered why you've always gravitated towards people with real-world experience rather than on-paper experiences? The real-world part Smiley Happy So while it hurts my feelings a bit to say that my best selling analytics books are not enough, I'm massively excited that the GA team has figured out a solution for the entire universe to get real-world experience. Get the access, download my awesome bundle of segments, dashboards and custom reports, and really start your learning experience!”

- Avinash Kaushik, Author - Web Analytics 2.0 and Web Analytics : An Hour a Day

 

Self-Learning

You can use the Demo Account to learn about Google Analytics features and functionality, for example:

 

  1. Access all the Standard reports to see which ones are useful to you
  2. Get inspiration from predefined dashboards and segments imported from the Solutions Gallery to create your own
  3. Alter reports by adding table filters and secondary dimensions, and by changing the report type
  4. Learn how to compare audience, acquisition, behavior and conversion performance to a previous date range period
  5. Create your own personal assets such as custom reports, annotations, shortcuts and custom alerts
  6. Become familiar with the predefined attribution models and even create your own
  7. Determine whether features you don't haven’t implemented could be beneficial to you e.g. AdWords and Search Console integrations
  8. Use it as a companion when following a training course

 

Education Programs

If you’re an educator trying to teach others to use Google Analytics then we encourage you to use the Demo Account as a tool. You can use it to create tests, quizzes, and other learning materials for your students. In fact, we’re excited to announce that some organizations are already starting to integrate it into their learning materials.

 

General Assembly offers courses both online and at their campuses around the world that will help you master new skills in design, marketing, technology, and data. Their Digital Marketing course includes a unit covering Marketing Analytics that utilizes the Demo Account.

 

Google Analytics Partners, including E-Nor and Loves Data, use the Demo Account to provide online and classroom style trainings to cater to beginners and advanced analytics users. Their specialists will provide actionable training to create and improve your analytics configuration, implementation and marketing performance.

 

Access the Demo Account

You can get access to the Demo Account and learn more about it, from this help article. If you need some help please let us know within the FAQs post and share any feature requests or ideas to make the Demo Account more useful within the Feature Requests post. We hope the Demo Account gives you a practical way to try new features and learn about Google Analytics.

 

Happy demoing!
Deepak Aujla

Program Manager, Google Analytics


 

Soumik Ghosh
August

Hello Deepak,

I have posted a query here regarding this:https://www.en.advertisercommunity.com/t5/Using-AdWords-with-Google/Google-Merchandise-store-Analyti...

Can u please check and give ur views .

Rashmi P
August

Have been struggling with getting access to a fully functional account! What a brilliant solution!!! Thanks! 

William H
August

How do I get rid of the accounts I have created trying to set this up?  And can you please do a step-by-step tutorial of how to set up the practice account  in section 4.1 of the Analytics Academy?  Maybe even have it open up as a separate window so you can follow it while you are creating the demo account?  Sound like a good idea?

 

At present, the lesson says to create a practice account but it does not say how!!!!!  Try as I might, I cannot get a tracking number that is demanded in the Complete the Activity area, and I have set up a number of test accounts in my company account.  It is a mess!  Is there someone I can call?  

Ian T
August

Very much appreciated. My struggle right now is enhanced ecommerce. I'm assuming that this account is using Google Tag Manager to implement enhanced ecommerce tracking. Will there be a demo GTM account linked to this GA account soon? If not, how can I see exactly how enhanced ecommerce was implemented so that I can replicate it for my clients? Thanks!

 

 

Julia_Muller Top Contributor
August

@William H - here is lots more info [straight from Avinash's blog], which gives you step by step instructions for the practice account: http://www.kaushik.net/avinash/real-world-smart-beginners-advanced-google-analytics-guide/.

 

Hope that helps.

Thiru M
August

Good initiative to educate analytics person with real-time data. As you said, many of them still doesnt have fully implemented google analytics data to their business. This would be helpful for webmasters who rely to learn themselves and educate others.

Connor F
September

The link in the help section doesn't appear to be working at the moment. It just keeps redirecting me to the help section.

Julio T
September

Hi--  I am having the same problem with the link to set up the demo account in my GA account.  Do you know when this issue will be resolved.