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How to Show AdWords Ads Only on Mobile Devices | #AdWordsAnswers


Hello Community!

I’m Paritosh from the AdWords Team and today I would like to talk about a common ask from businesses that prefer advertising only on mobile devices.


We would always advise that you first explore the various targeting options available to find out if a different segment of Desktop or Tablet users could be profitable for you. However, there are a couple of things which you can do to ensure that your ads show only on  mobile devices.


1) Create a Display Network Only - All Features Campaign


Currently, the  ability to target mobile devices specifically is available on Display Network - All Features campaigns. This option is available for certain marketing objectives also, but you will be able to have the most control over a Display Network - All Features campaign.


After giving the campaign a name, choosing its location targeting and other preferences, you can scroll down and look for the option which reads Device: target selected mobile devices and targets and select the devices on which you want to display your ads.


You can refer to this article for a step-by-step guide for selecting this setting.


2) Create a Call-Only Campaign


One major advantage of creating Call-Only Campaigns is that they only show ads on mobile devices.


If someone clicks on your call-only ad, they will be directed to call your business number rather than visit your website. Rather than directing people to your website, this results in your business number being shown on their screen so that they can contact you directly.


So if a primarily goal for your advertising is to drive phone calls and you want to show your ads only on mobile devices, then call-only campaigns could be a good option for you. You can also read more in-depth about call-only ads here.


3) Interested in advertising your app only on Mobile Devices and Tablets?


AdWords offers unique solutions for advertisers who are promoting their Android Apps on the Google Search and Google Display Network to only show ads on mobile devices and tablets.


You can create Mobile App Engagement Ads to show your ads on Android devices - Phones or Tablets. For advertisers who are promoting their iOS apps, this feature is only available for campaigns targeting the Display Network.


4) Make sure your website provides a good experience on mobile devices


Since you may be sending more customers to your mobile website, it is important to make sure your mobile site will load quickly and is easy to navigate on a mobile device.


Here are a few tools you can use to gain more insight into your mobile site experience::


(a) Use the Mobile-Friendly Test, which will tell you whether or not your website is mobile-friendly, as well as what could be changed on your website to make it more mobile-friendly.


(b) Ensure that all pages load quickly so that your clicks lead to high-quality sessions. For this, you can refer to PageSpeed Insights. It will help you understand the user experience for mobile as well as desktop devices.


(c) Lastly, here is an important resource from our Developer Forum: a guide to Mobile-Friendly Websites. It has many tips and suggestions for improving your mobile website.

Feel free to drop a line in the comments section below in case you require any further assistance!


April 2016 - last edited April 2016 CassieH Community Manager

You have shared a wonderful article with us. Thanks a lot for sharing your good experience with us. 


<edited by a Community Manager as noted below>


Note: this post has been edited by a Community Manager, per Community Posting Guidelines to remove a lengthy quote of the above article.

Sai Muralidhar M
April 2016

Hi Paritosh,


I would like to create my own website and in search of a developer tool.


Can you please let me know if there is any website developer tool from Google, so that I can design my website easily and effectively for Mobile and Desktop users.



Sai Muralidhar.

Vladimir B
July 2016

5) In Search Campaign 

1. Created Search campaign

2. set minimul accepted bid in your account (ex. $00.01)

3. Increase bid for mobile devices in campaign setings 

Syed N


I am flooded with unsolicited advertising ads, from Googleadserviced, I want to get rid of them, kindly help me.



david s

I am a small business I do website developer  always trying to devellopa new site worldwide social medie I'm always looking new ways to develop too stay in touch  as new entertainment and social   www.lonelyheart.gifts  www.friend1.org www.informalmusic.net david sterling


I'm new to this! I started working with some ptc apps recently. Can you guys help me out with how I can get ads more frequently while working with the apps?