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How to Regain Access to Your Google My Business Listing

Many business owners have encountered this scenario: you look up your Google My Business listing because you’re ready to start putting it to work, and then you realize, “Uh-oh… I have no idea how to access my listing!” These unfortunate and frustrating situations can come about in two ways:


  • Someone else claimed the listing.
  • You do not know the email associated with the listing.

If someone else has claimed your Google My Business listing, you’ll need to find out who owns it and submit a transfer ownership request.


Why you want control of your MAP listing?

  • Ability to respond to reviews
  • Can set your business hours
  • Can make sure your name address and phone number are correct
  • Have control over posting to your Google my business G+ page
  • Prevent your listing from being stolen
  • Ensure you're in NAP Is the same as other citations like,Travelocity etc..

Follow these tips to get started regaining access to your GMB listing.


Step One: Reach Out To People
First, it is very common that people have multiple Google accounts. Additionally, not everybody remembers who was helping them with marketing efforts especially if the listing was created years ago.


Check all of your personal and Business Google accounts at and verify that your listing does not appear. Tthen talk to your current/former employees as well as any agency vendors that may have needed to access or create something for local marketing. If any of these people have control of the listing then have them transfer the listing ownership over to you.


Using the information provided on Google Maps, call the business and see if you can find out who verified the listing.


Step Two: Follow Google’s Instructions
Follow these steps to create a message to the current listing owner:

  1. Navigate to Google My Business.
  2. Sign into Google using the account you use to manage your business.
  3. Search for your business using its name and address.
  4. Enter the name or address of your business and select your business from the drop-down menu.
  5. When you choose your business, you’ll see a dialogue box letting you know that someone else has verified the business. Click Request ownership.

Click Report a problem if you only want to update this listing’s information on Google, such as an incorrect street address or phone number.



Note: At this point, you may have a chance to recover the listing. Once you click to report a problem If you recognize the email address pattern from the previous step then select yes I forgot my username and password And continue until you reach the reset password page. At this point entering the potential email address and if you're lucky you're correct and you can transfer it to yourself.




Fill out the form. You have the option to include a message to the current owner to contact you directly with questions include:

  • Who you are
  • How you are related to the business
  • Why you need to manage the listing
  • Where they can get more information
  • What you need them to do
  • How they can contact you

You will end up seeing something like this:






7. The current listing owner will receive an email asking them to get in touch with you, and you’ll receive a confirmation email. Allow a full 7 days for the current listing owner to respond to your request. If you don’t hear back after 7 days, contact support by replying to the confirmation email. Alternatively, you can have Google contact you via phone and they can help speed up the process.


Claiming your Google My Business (GMB) listing is an imperative for any business. Hopefully, this guide will help you through the frustration that many are facing when it come to gaining control of your business listing.




about Ben Fisher

A Google Plus/Google My Business marketing maven, experienced veteran in SEO and social since 1994. Co-founder of Steady Demand which works with agencies and businesses to find engagement and develop content for Social Media. Ben has a passion working with businesses, helping them solve the most complex of issues in Internet Marketing and Local Social/SEO. Ben is a featured author at the Local Search Forum, Co-Owner of Local Search Dynamics G+ Community and is always available to help.

Green Interio
October 2016

Thank you very much for this helpful article.


Ben Fisher Top Contributor
October 2016

You are welcome @Green Interio

Hickory G
October 2016

Please help! An agency set up my company's verifed account some years ago but they have no record of the log-in details.  I want to retake ownership ASAP so that I can respond to reviews, but the original email address connected to the account no longer exists so there will be no way to contact the current owner.  The help section of Goggle My Business is taking me around in circles and I would just like to call someone to discuss this issue.  

Jeannie H
November 2016

Here is new sort-of on-topic question, Ben.


 I have two clients who previously hired an SEO agency. Both cannot gain control over their GMB listing. The agency holds it tight and takes months to respond to requests. And after that length of time, it is only to say that requests for updates can be sent to them via email. Is there not a clear and hard fast rule that the owner of a business should always have control over their Google presence/products/services. I believe it is more ethical for the business owner to add on permissions for those it authorizes to work on its behalf.


Such a bummer who admin permissions for full permissions are granted and then the hired agency/person restricts access for the business owner and changes the email on file to themselves. Any next-step suggestions to help in these scenarios are welcome.


Thanks for asking!

Ben Fisher Top Contributor
November 2016

@Jeannie H Follow the steps, request ownership, if they do not respond in a timely manner the owner should be able to take control. And you can always contact Google. 

Sibylle J
November 2016

A friend has hired a company called "Brandrep" to manage his social media accounts and website.  They did a horrible job at it and the worst of it is that my friend gave them the verification code to the Google Business account and they verified it. He now expanded his business which warranted a change to his business name.  We thought this would be a good opportunity to create a new Google Plus page for him.  I got started on that and my friend provided me the verification code for the Google Business page after receiving it through mail (at his address).  However, when trying to verify it I got a message that this was a duplicate account.  So I requested through Google Plus for Brandrep to provide me access, but instead it appears that they had my own account SUSPENDED for "Account Hijacking" (accessing another user's account without their permission) ... This is UNBELIEVABLE!  But Brandrep has done that to others as well. They register domain names and Google Plus pages in their customer's names, create poor quality resources - but their customers are STUCK -  they no longer own their own domains / media resources!

It is unbelievable. There are plenty of bad reviews about this company ...  ... Anyhow, what steps can be taken to reverify the ownership?  Your help is appreciated.  I can provide invoices (paid to Brandrep), communciations and an authorization by the company owner that the responsibility for handling his business online presence (including Google Plus) have been transferred to me.  Thanks. 


Sibylle J
November 2016

Just to prove a point.  Brandrep purchases domains on behalf of their customers and customers PAY for the domain registration as part of their fees.  However, Brandrep maintains FULL control over those domains.  For example:  - the customers names won't be seen anywhere to be seen.   Brandrep is both the technical and the administrative contact in any of the domains (that are still active - many are not due to the fact that Brandrep didn't perform as promised).  Brandrep promised to their customers that their clients' domains will pull up on the first page of search results ...


When customers are not happy about the services they  receive (which they won't be), they are being told: "Tough - we own the domain! We own your Google Business page and your social media pages."  The customers will not be able to get back the domain that was derived from their company name.  So frustrated customers are forced to pay them hundreds of dollars each month WITH LITTLE TO NOTHING to show for it - just so that they can keep their websites up and a domainname that they chose based on their company name ...


Now if that is not "HIJACKING" - what is!  Sib

Mike R
November 2016
I've followed these instructions numerous times. The current owner refuses to respond to me and every time they continue to maintain ownership without transferring it over to me, the new manager. What else can I do? Google support is NOT helping me proceed because they say the final say comes from the current owner, even though the restaurant I manage does not deal with them anymore.
Audra D
November 2016


What happens if the current listed owner is unreachable and out of the country? I submitted the form but I am almost 100% positive we will not hear back from them and I just want to regain access ASAP to update and manage the account. Also, what happens if the current listed owner doesn't respond? Thanks in advance for your help.



vinayak p
November 2016


What happens if the current listed owner is unreachable and out of the country? I submitted the form but I am almost 100% positive we will not hear back from them and I just want to regain access ASAP to update and manage the account. Also, what happens if the current listed owner doesn't respond? Thanks in advance for your help.