Get the basics right: One quick step to improve your AdWords CTR
There were many questions posted on this Community around CTR (clickthrough rate). In many cases it depends on your product or service, as well as on your ad texts, keywords, settings, the Quality Score etc. In order not to confuse you with too many details, here is one way to analyse your keywords performance and improve your CTR.
What is CTR and what is a good CTR?
Please read this article written by Kim, our Top Contributor Alumni.
Analyse the account data:
In order to start improving your CTR, you need to understand your data first. Try the following:
- Run a report to analyse your CTR for each ad group over the past few months.
- If you see that certain ad group is underperforming, run a report to analyse the ad groups at a keyword level by running a keyword diagnosis to see if there are particular keywords that have a low CTR and are bringing down the overall CTR.
- Remove the keywords that are not performing well. To remove underperforming keyword/s, first select them and then click on the Change status button at the top of the table and click Delete.
Additional resources: Issues with clicks and CTR
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