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Frequently Asked AdWords Questions: Ad Approval, Account Optimization and More

 

1. My ad was disapproved, but now I've fixed it. How can I re-submit a disapproved ad for review?

 

After you edit or create an ad, the ad review process will begin automatically. Most ads are reviewed in 1 business day, though sometimes it can take longer. In those cases, you may see an ad status of "Under Review." If your ad has been "under review" for more than 1 business day, you can submit this form to the AdWords Team to check on your review status.

 

Not sure how to fix your disapproved ad? Watch this video to find the information you need in your account and take action:

 

 

 

2. Where can I find account optimization advice?

 

There are many optimization guides available, from Google Best Practices to AdWords Experts' advice based on their experiences managing AdWords accounts for their clients. Here are a few to get you started:

 

Google's Universal Optimization Checklist 

Using Little Known AdWords Features to Boost Your CTR and Account Performance, by AdWords Expert Dave Davis

Live Event Recording: Measuring your ROI in AdWords 

3. My site has been suspended. What should I do?

 

Site suspensions are serious and require action. Watch the video below to learn how to find out the reason for your site suspension, then check that against the list of AdWords policies to find out the next steps for the specific policy issue. 

 

Depending on the suspension type, you may be able to submit your site for review, but you can only do this once! Make sure you have resolved any problems with the site before submitting this form.

 

 

4. What should I know about expanded text ads?

 

Expanded text ads (ETAs) are the future of text ads on AdWords. They're designed to look great across all devices, including mobile, so you don't need to create mobile-specific ads for the search network. 

 

Expanded text ads differ from standard text ads in a few important ways. They have:

  • Two headline fields (up to 30 characters each)
  • A single, expanded description field (up to 80 characters)
  • A display URL that uses your final URL's domain
  • Two optional ”Path” fields, used in the ad’s display URL (up to 15 characters each)

You can learn all the details in the Help Center's comprehensive guide to expanded text ads. If you're worried about truncation, here are 3 things to know about ETA truncation.

 

5. Which campaign type should I choose?

 

This depends on a number of factors such as your business goals, measurement plan, budget, and available creative assets. Start with Step 3 of the AdWords tutorial, below, to learn how you can choose the right campaign type for your business:

 

 

 

6. How can I pay for AdWords, and how can I view what I've paid so far?

 

In addition to setting an affordable daily budget, it's important to understand your full billing options and how you're charged for clicks on your AdWords ads.

 

Billing options and accepted payment methods vary by country, but you can check the Help Center's billing section for accurate information about your country's billing options.

 

If you want to view prior transactions in your account, just log into AdWords and follow these steps:

 

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the gear icon and choose Billing. You’ll see your Transaction history here, or if you’re account is on monthly invoicing, you’ll see your Invoices page.
  3. From here, click Transaction history on the left.

 

7. How can I edit my daily budget?

 

You can adjust your daily budget as needed by following these instructions on your computer (check out this article for instructions on other devices or in the new AdWords interface):

 

  1. In the Campaigns table, click the budget you'd like to edit.
    Change your campaign budget
     
  2. Enter a new campaign budget.
  3. Click Save.

 

 

8. How can I understand Ad Extension performance?

  

Ad extensions are some of the most underrated yet impactful features available in your AdWords account, so don't set them and forget them! As with everything in AdWords, it's important to test, test, and test again.

 

In this article, AdWords Expert Clynton McCalgan explains how to analyze your ad extension metrics, and AdWords Team member Vrinda explains why you may see reporting on only some of your extensions in Display campaigns.

 

 

9. What are the best remarketing (or retargeting) strategies?

  

There is no one size fits all for remarketing strategies in AdWords. Luckily, AdWords Expert Steve Cameron has shared some of his most creative list combinations and settings to help you customize your own remarketing campaigns. Read Getting Creative with Remarketing.

 

 

10. What do I need to know about the Display Network?

 

The Google Display Network is a collection of sites and apps that show Google ads. Most often these are image ads, but they can be text or video ads too.

 

If you're a beginner, get started with the Help Center's guide to the Display Network.

 

If you're an advanced advertiser, watch the recording for the Google Partners "Get Certified" live event on Display Advertising below:

 

Comments
lily u
October 2016

how can track identify cause of low traffic and click in an adword account

CassieH Community Manager
October 2016

@lily u the cause behind low clicks can vary hugely depending on your campaign type, budget, industry, etc. I would recommend getting started with the AdWords Help Center and reading the section about the campaign type you're reading, in particular.

Amber R
November 2016

Hi there,

I am attempting to run my first AdWords campaign but I'm stuck. I'm a drug and alcohol treatment specialist, and obviously need to use the word 'drug' but get the following message: 

 

Your keyword list appears to contain pharmacy-related content. Google policy requires online pharmacies* in the US to be accredited by the National Association Boards of Pharmacy. Additionally, these pharmacies may only target ads to users in the country in which they are accredited. The AdWords programme is only open to pharmacies based in the US or Canada. Google policy does not allow AdWords ads for prescription drugs to be displayed in other countries.For more information about the National Association Boards of Pharmacy, please visit www.nabp.net. *Pharmaceutical manufacturers cannot advertise pharmaceutical drug branded campaigns, websites or keywords outside of the US and Canada. This is also true for informational campaigns targeting doctors exclusively. Please update your location targeting settings to target the US or Canada only.
 
I have nothing to do with pharmaceutical sales, so the campaign should be eligible for an exemption, but I can't even click the 'Request Exemption' button as it says that some policy violations are not exemptible.
 
Is there any way I can still use the word 'drug' in the campaign, and how do I apply for the exemption when I can't hit the button? Any help is greatly appreciated.
 
 
adrian w
November 2016

i have enabled my campaign but my keywords showing Pause, how to enable the keywords

lily u
November 2016

i need help on how to analyse ad word account to identify the cause of low traffic at a certain period .

 

lily u
November 2016

I v access to an adword account with a low traffic at a certain period between oct vs august . Am stiring at the report but dnt know what to male out of it to say what caise the drop in traffic in october as against august.

Please i need material to teach me what i need to know to interpret the report and seeing on the adword account

lizabeth r
November 2016

 My ad is enabled,but the status is paused. Help please

 

CassieH Community Manager
November 2016

@Amber R In this case, I would recommend contacting the AdWords Support team directly (via phone, email, or chat). They'll be able to look into this account-specific issue with you and potentially help you request an exemption so that your ads can get up and running.

 

@adrian w To unpause your keywords, you can follow these instructions on the Help Center

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab.
    • "Search Network only," "Search Network with Display Select," or "Search and Display Networks": Go to the Keywords tab.
    • "Display Network only": Go to the Display Network tab, then to the Display Keywords tab.
  3. Select the checkboxes next to the keywords that you'd like to edit. The selected keywords will be highlighted.
  4. Click the Edit drop-down menu, then choose what type of change you’d like to make.

 

@lily u Since your question is more strategic in nature, I would recommend starting a new thread in the AdWords boards so that other advertisers and our AdWords experts can help. There are many different factors that can cause low traffic, and it will be helpful for others to ask you follow-up questions. You can post via this link.

 

@lizabeth r You can find instructions for enabling your ad on the AdWords Help Center here.

Paul R
July

If I have a fixed budget [£5 per day] am i better to focus on a smaller area rather than a larger one. eg London rather than the UK . Will I get a better placement by doing this?  My business is not retail and so location isn't important, though a greater concentration of customer would buy form London.

Mili N
July

How can I know other advertisers' Ad Rank including their bid and etc.? 

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