Frequently Asked AdWords Questions: Ad Approval, Account Optimization and More
1. My ad was disapproved, but now I've fixed it. How can I re-submit a disapproved ad for review?
After you edit or create an ad, the ad review process will begin automatically. Most ads are reviewed in 1 business day, though sometimes it can take longer. In those cases, you may see an ad status of "Under Review." If your ad has been "under review" for more than 1 business day, you can submit this form to the AdWords Team to check on your review status.
Not sure how to fix your disapproved ad? Watch this video to find the information you need in your account and take action:
2. Where can I find account optimization advice?
There are many optimization guides available, from Google Best Practices to AdWords Experts' advice based on their experiences managing AdWords accounts for their clients. Here are a few to get you started:
Using Little Known AdWords Features to Boost Your CTR and Account Performance, by AdWords Expert Dave Davis
3. My site has been suspended. What should I do?
Site suspensions are serious and require action. Watch the video below to learn how to find out the reason for your site suspension, then check that against the list of AdWords policies to find out the next steps for the specific policy issue.
Depending on the suspension type, you may be able to submit your site for review, but you can only do this once! Make sure you have resolved any problems with the site before submitting this form.
4. What should I know about expanded text ads?
Expanded text ads (ETAs) are the future of text ads on AdWords. They're designed to look great across all devices, including mobile, so you don't need to create mobile-specific ads for the search network.
Expanded text ads differ from standard text ads in a few important ways. They have:
- Two headline fields (up to 30 characters each)
- A single, expanded description field (up to 80 characters)
- A display URL that uses your final URL's domain
- Two optional ”Path” fields, used in the ad’s display URL (up to 15 characters each)
5. Which campaign type should I choose?
This depends on a number of factors such as your business goals, measurement plan, budget, and available creative assets. Start with Step 3 of the AdWords tutorial, below, to learn how you can choose the right campaign type for your business:
6. How can I pay for AdWords, and how can I view what I've paid so far?
In addition to setting an affordable daily budget, it's important to understand your full billing options and how you're charged for clicks on your AdWords ads.
Billing options and accepted payment methods vary by country, but you can check the Help Center's billing section for accurate information about your country's billing options.
If you want to view prior transactions in your account, just log into AdWords and follow these steps:
- Sign in to your AdWords account at https://adwords.google.com.
- Click the gear icon and choose Billing. You’ll see your Transaction history here, or if you’re account is on monthly invoicing, you’ll see your Invoices page.
- From here, click Transaction history on the left.
7. How can I edit my daily budget?
You can adjust your daily budget as needed by following these instructions on your computer (check out this article for instructions on other devices or in the new AdWords interface):
- In the Campaigns table, click the budget you'd like to edit.
- Enter a new campaign budget.
- Click Save.
8. How can I understand Ad Extension performance?
Ad extensions are some of the most underrated yet impactful features available in your AdWords account, so don't set them and forget them! As with everything in AdWords, it's important to test, test, and test again.
In this article, AdWords Expert Clynton McCalgan explains how to analyze your ad extension metrics, and AdWords Team member Vrinda explains why you may see reporting on only some of your extensions in Display campaigns.
9. What are the best remarketing (or retargeting) strategies?
There is no one size fits all for remarketing strategies in AdWords. Luckily, AdWords Expert Steve Cameron has shared some of his most creative list combinations and settings to help you customize your own remarketing campaigns. Read Getting Creative with Remarketing.
10. What do I need to know about the Display Network?
The Google Display Network is a collection of sites and apps that show Google ads. Most often these are image ads, but they can be text or video ads too.
If you're a beginner, get started with the Help Center's guide to the Display Network.
If you're an advanced advertiser, watch the recording for the Google Partners "Get Certified" live event on Display Advertising below:
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