Experimenting is Not Supported for your Current Bidding Option | #AdWordsAnswers
I’m Paridhi from the AdWords team and today I’m going to talk about Campaign Experiments. Specifically, an error message that you may encounter when setting them up.
Campaign Experiments allow you to test changes to your account on a portion of the auctions that your ads participate in. When you create an experiment, you can decide what sort of change you want to test.
For example, you could test adding new keywords, raising a bid, trying new ads, or using different managed placements. The results from experiments can help you make better decisions and help you increase your return on investment.
While setting this up, you may see this error message:
“Experimenting is not supported for your current bidding option.”
What does this mean?
Currently, campaign experiments are not supported with flexible bidding (i.e. bid strategies applied at the ad group level). If you are attempting to run an experiment in a campaign with an ad group-level bid strategy applied, you may receive this error message. Additionally, campaigns using Maximize Clicks are also not compatible with Adwords campaign experiments.
What should I do if I see this message?
To run a campaign experiment on a campaign currently using flexible bidding or Maximize Clicks, you will first need to change your bidding strategy. Just follow these steps:
- Open the Settings tab of the campaign
- Edit the Bid Strategy option
- Click on Change Bid Strategy
- Select Manual CPC
Once you’re done, you should not see this error message while saving your campaign experiment.
For more details, please take a look at the full campaign drafts and experiments guide. Feel free to post a comment below if you have any further questions.
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