Expanded Text Ads: Make Your Ads Look Their Best
With the introduction of expanded text ads, we wanted to share more insight into why your headlines might truncate and how you can ensure your ads look their very best.
Google sometimes truncates headlines when serving text ads for certain devices in order to optimize the search experience for users. However, we understand this may not be the preferred experience for some advertisers because information in your text ads may not show.
The ad preview you see when creating an expanded text ad in AdWords provides a visual of what will likely show in search results. If your headline doesn’t truncate in the preview, it generally won’t truncate when served.
Advertisers who must adhere to strict legal or regulatory ad requirements should consider creating headlines with 33 characters or less to ensure all of their ad text shows -- even on the smallest devices. These advertisers should also take into consideration the size (and language) of these characters. For example, an ‘M’ takes up more space than an ‘i.’
To fully take advantage of expanded text ads, we recommend utilizing all of the characters allowed by this new format. You can learn more by reading our new best practices guide for creating effective expanded text ads.
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.