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Effective Keyword Management - Google Best Practices Playlist

Keywords connect your ads with users and their searches. Effective keyword management helps you reach the right customers and grow your business with AdWords.






Maureen K
March 2016

I cannot seem to find the "Tools" section and the "Keyword Planner" section.

CassieH Community Manager
March 2016

Hi Maureen,


The Tools area will appear at the top of your account, after you've completed the set-up process. It looks like this:



Screen Shot 2016-03-04 at 10.26.57 AM.png