Display Network No Brainer Category Exclusions
The Display network offers a huge opportunity for visibility across a far reaching network. The opportunity to have ads placed on sites that are not a good fit are real when targeting anything aside from hand picked placements. The cost of poor placement can be felt in wasted dollars but also can equate to brand blunders when a brands messaging is served alongside content that is a poor fit such as sexually suggestive, violent, immature, or bizarre.
Excluding entire categories that are not a good fit is an easy was to avoid wasting budget and brand blunders and many of these categories available for exclusion are no-brainers that I exclude by default on any Display Network campaign.
To exclude categories visit the Display Network tab, scroll to the bottom of the page and locate the site category options section and click +Options to open the category exclusions section. Exclude the categories you see fit.
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