If you find yourself using AdWords Editor on a regular basis then you'll want to keep an eye on this article section over the next five days. I'll be sharing a series of quick tips that aren't as commonly known in the industry. You can also find the full AdWords Editor series. Here's the first tip to get us started!
A significant amount of my time is spent in AdWords Editor, building new accounts and restructuring existing ones. As a result, I’ve always looked to quicken and simplify my workflow when using the software. Today’s tip is therefore going to help you navigate around AdWords Editor a little faster so you can focus on the more important aspects of your work.
You’ll probably only find yourself using a few areas of the “Manage” section in Editor; mostly to switch between ad groups, keywords and ads for example. A lot of the other options go unused and might not even apply to your marketing strategy, thus only slowing you down as you’re trying to scroll to what you actually want to view. You might be pleased to know that you can actually hide these unused options from sight, allowing you to concentrate on only what you need to!
Simply click the icon with three lines, located to the right of “Manage”, and then hover your cursor over the “Custom” option. From here you can select a category and then hide certain options which are just getting in your way while navigating around AdWords Editor.
The majority of my accounts don’t include mobile app-related elements for example, so I am able to hide them from view, allowing me to gain precious time throughout the day while moving through Editor. Customise your own “Manage” layout today to also save time as you work!
I have been managing AdWords accounts for over 8 years now at an international marketing agency level and also as a freelancer. I am very passionate about Google's PPC platform and pretty much anything else that is Google related. My theory in life is to learn something new every day and this community is definitely a good place to do so; I would recommend anyone reading this to stick around as it's an excellent source of information with great people contributing to it.
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