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Customise Editor for a Quicker Workflow

If you find yourself using AdWords Editor on a regular basis then you'll want to keep an eye on this article section over the next five days. I'll be sharing a series of quick tips that aren't as commonly known in the industry. You can also find the full AdWords Editor series. Here's the first tip to get us started!

 

A significant amount of my time is spent in AdWords Editor, building new accounts and restructuring existing ones. As a result, I’ve always looked to quicken and simplify my workflow when using the software. Today’s tip is therefore going to help you navigate around AdWords Editor a little faster so you can focus on the more important aspects of your work.

 

You’ll probably only find yourself using a few areas of the “Manage” section in Editor; mostly to switch between ad groups, keywords and ads for example. A lot of the other options go unused and might not even apply to your marketing strategy, thus only slowing you down as you’re trying to scroll to what you actually want to view. You might be pleased to know that you can actually hide these unused options from sight, allowing you to concentrate on only what you need to!

 

Simply click the icon with three lines, located to the right of “Manage”, and then hover your cursor over the “Custom” option. From here you can select a category and then hide certain options which are just getting in your way while navigating around AdWords Editor.


The majority of my accounts don’t include mobile app-related elements for example, so I am able to hide them from view, allowing me to gain precious time throughout the day while moving through Editor. Customise your own “Manage” layout today to also save time as you work!

 

 

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about Scott Dunroe

I have been managing AdWords accounts for over 8 years now at an international marketing agency level and also as a freelancer. I am very passionate about Google's PPC platform and pretty much anything else that is Google related. My theory in life is to learn something new every day and this community is definitely a good place to do so; I would recommend anyone reading this to stick around as it's an excellent source of information with great people contributing to it.

Comments
Habib S
May 2016

Thank you Scott

Being totally new to AdWords and online marketing I feel your article is very helpful. 

 

Just got the certification, wondering what to do next. Would love to go out and meet a ton of small business owners and talk about the possibilities in AdWords. 

But before that I looking for advice on how to organise my online business portfolio. 

 

Is there any information available for total beginners?

Thank you

ScottyD Top Contributor
May 2016

@Habib S, congratulations on getting the certification and thank you for the feedback on the article.

 

If can be tricky starting out as you haven't got previous success stories to promote. With that being said, I think you really have to divert the potentical client's focus onto the product instead and how it can help their business. Smaller local businesses are a great starting point as they are plenty of features within AdWords geared to help them, you just need to identify what's most important to them and show them what's possible through AdWords and your expertise. 

 

I'd recommend looking through "Think with Google" as there are plenty of case studies and resources to share with clients there. Then you also have some materials in the Google Partners dashboard that could be of use when pitching to new clients.

 

My final suggestion would be to potentially charge a little less for your first clients so you can then approach future clients with testimonials for them to review.

Habib S
May 2016

Thank you Scotty

That is exactly what I have been looking for. My focus will be on small businesses, I know the pain and gain of being one. With Google certification under my belt would be helpful, I'm prepared to work at a lower cost to small businesses.

I'll go through your suggested study materials.

 

When it comes to charges, are there any regulations to follow, as to how much or is it a % of the client's total budget, is the charge routed through AdWords.

 

Will highly appreciate if you kindly give me some direction.

 

Thanks again for your time.

 

Habib

ScottyD Top Contributor
May 2016

No problem @Habib S! The fee structure really depends on what suits you and the client best, it varies for everyone. I'd suggest checking out this recent answer by @ShroffS to get a feel for your options.

 

You could also go and ask the question in the Google Partners community, it's more geared for those sorts of questions really.

Habib S
May 2016

Thank you

That was quick and precise information I was looking for...

Highly appreciated.

Habib

Benoit Badged Google Partner
May 2016

Thanks for sharing this @ScottyD! It always a pleasure to read your post! Smiley Happy

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