Using an MCC has made my life a great deal easier with regards to managing client accounts. The ability to quickly review performance summaries and switch between AdWords accounts with ease is definitely an asset; a great deal of time would be wasted without this tool at my disposal.
What is an MCC (My Client Center)?
My Client Center, commonly known as an MCC, is an “umbrella” account used to manage multiple AdWords accounts without having to constantly log in and out of each individual AdWords account. The MCC features a linking system which allows regular accounts to be connected to this single “umbrella” account without login details ever having to be exchanged.
Why use an MCC?
An MCC is a powerful and essential tool when management of multiple AdWords accounts is required. Ideally it is useful for large advertisers who have more than one AdWords account but it is commonly used by third-party agencies who manage AdWords accounts for a number of their personal clients. Key features include the ability to view information for all managed accounts in one place, manage those accounts with ease due to using a single login and also to run reports across all accounts at once.
When to use an MCC?
If you find that you are currently wasting time and becoming frustrated due to having to switch between accounts all the time then an MCC can definitely make life easier with regards to managing AdWords accounts. An SEM (Search Engine Marketing) company practically cannot operate without using an MCC when there are multiple accounts belonging to clients that need to be managed.
There is also the opportunity to link one MCC to another MCC meaning that a structure can be obtained similar to that of a family tree diagram. Say for example a large SEM company has hundreds of clients and each AdWords account manager within that company has a set number of clients to manage. There will be the main company MCC which is at the highest level of the structure which can oversee all accounts linked to it. It is likely that only the CEO or Marketing Manager of the company will have access to this MCC. Then each AdWords account manager will have their own MCC with their own clients’ accounts linked to this. This MCC will be linked to the main company MCC. This structure allows each member of staff to gain access to exactly what they need to while higher ranking employees of a company can review how everything below their access level is being managed.
Tips on using an MCC
- Using an MCC is simple - The interface is as simple as the standard regular AdWords account to use.
- Login details are not required - Only a 10 digit customer ID number (xxx-xxx-xxxx) is required to link an AdWords account to an MCC.
- Review and manage accounts from a single screen - Change budgets, view alerts and locate accounts immediately all from a single screen.
I have been managing AdWords accounts for over 8 years now at an international marketing agency level and also as a freelancer. I am very passionate about Google's PPC platform and pretty much anything else that is Google related. My theory in life is to learn something new every day and this community is definitely a good place to do so; I would recommend anyone reading this to stick around as it's an excellent source of information with great people contributing to it.
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