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Create Quality Banner Ads with Google Web Designer


Google Web Designer is a fantastic tool used to create engaging HTML5 content for free. No coding knowledge is required meaning that quite literally anyone can produce static, animated and / or interactive ads which can then be used seamlessly across the likes of DoubleClick Studio and AdWords.


If you are familiar with coding however, all your designs are fully hand-editable meaning that you can enhance your creations rather than be restricted by the tool.


I'm personally not a designer nor a coder but the video will show you how easy I found the interface to use after a few minutes of playing around with it. If you get a few spare minutes then I recommend checking it out also as it could give you an edge when it comes to adding extra quality to your banner ads!


Download Google Web Designer for yourself here -

about Scott Dunroe

I have been managing AdWords accounts for over 8 years now at an international marketing agency level and also as a freelancer. I am very passionate about Google's PPC platform and pretty much anything else that is Google related. My theory in life is to learn something new every day and this community is definitely a good place to do so; I would recommend anyone reading this to stick around as it's an excellent source of information with great people contributing to it.

AdWiser Top Contributor
October 2015 - last edited October 2015

So true, Scotty.


The force is strong in this application, indeed.


One great thing about it is that what was impossible some time ago due to file size restrictions in animated GIFs, or not accessible on tablets/mobile devices in the case of Flash files, is now possible with HTML5: small size (at least small enough to be compatible with AdWords), animated and interactive files, visible on all platforms.

kev A
November 2015 - last edited November 2015

Hello Scott!

Google PPC >As the Owners of websites are charged for their clicked visits, what happens when a customer or whom ever saves that website to their desktop? Does the owner of the website get charged for every time this person opens this website from their desktop? Thanks Scott for your time!


veni v
February 2016 - last edited February 2016

Nice video! Smiley Happy

Þorsteinn S
February 2016

Just joined the community, so I apologize for the late response/question. Great video btw! I've been wanting to use GWD for customizing our dynamic display ads, but apparently only certain accounts have the ability to to this, right? I am only able to use their per-made layouts, unfortunately. Do you know how I can request this feature? Any advice appreciated Smiley Happy

Billionaire B
April 2017

I would like to up my game with implementing gifs to my ads. Any tips? thanks so much!!!

Informative video. You can also download various premium animated banner ad design templates.