Click-to-Call Reporting - How Many Calls Did You Really Receive?
However, Click-to-Call Ad Extension report data is incorrect when thinking in terms of actual calls made. When viewing the Click-to-Call Ad Extensions report, the number of clicks indicates how many times the ad (as a whole) was clicked when the click-to-call extension was present. This could be a click on the headline, phone number, address, etc. as long as that phone number is present.
To get the real number of clicks on your phone number, you need to view the 'Click Type' Segment when viewing a campaign, ad group or keyword report.
Choose the 'Click Type' segment:
View the true click-to-call number:
Hope this helps & happy reporting!
*Note: above screen shots are not accurate in actual numbers displayed. This also assumed that you are NOT using a Google Call Forwarding Number, which provides much more robust reporting options.
Blue Ion is a website development and digital marketing firm located in Charleston, SC.
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