Can I Promote My Facebook Page Via AdWords?
The short answer: of course you can.
There’s nothing in Google’s policies that is against advertising a Facebook page using AdWords. However, before you even jump into the AdWords interface and go do that, there are many things you should first know:-
- Google could prevent multiple ads using the same top-level domain from appearing on the same search results page. This means if another advertiser is driving traffic to Facebook and bidding on the same keywords as yours, only one ad might show, the ad with the highest ‘Ad Rank’.
- You must be logged-in to see content of some Facebook pages, moreover not all internet users use Facebook. Facebook do that to encourage non-Facebook users to sign-up so the user can see your content – thus expanding Facebook’s network.
- Trademark violations: It’s not possible to use the term “Facebook” in your ad copy (no issue in the URL) since it’s a registered trademark.
- Facebook Landing page quality poor compared to a dedicated PPC landing page hosted on a website: this could affect your quality score and drive cost upwards.
- Some people who use Facebook for fun don’t expect to end up on a Facebook page to answer their question or solve their problem.
- You can’t use some important AdWords’ features such as ‘Conversion tracking’.
However, generally it’s not recommended to use the Facebook page as a landing page.
If you have a website, go now and use it. If you don’t have a website, what are you waiting for!? Websites are no longer as expensive as you think; we are in 2014, every business now should have a website. Without one, potential customers will go to your competitors that do.
Google offers a free service to build your free website but it’s available only in the United States, however there’s another free service called Google Sites used to build simple sites .
If you are a local business owner and don’t have a website and wish to advertise through Google then you can use Adwords Express.
BUT, bear in mind it all depends on your business goals. If your business is solely based on this Facebook page and your goals align well, keep promoting it and here’s some great tips to make the most out of the AdWords campaign:-
- Promote specific Facebook posts that can answer your customers’ questions rather than promoting the main Facebook page itself. Using the Facebook page itself as a destination URL would make it hard for the customers to find what they are searching for, and then they are more likely to give up and leave your page without taking any action.
- Promote your top performing posts (many likes, shares and comments) that include visuals like photos or videos. Visuals are the most interactive types of posts on Facebook. People respond to simple, eye-grabbing images.
- Include clear CTAs. Be sure your ‘Promoted posts’ have a clear and strong Call-to-Action, what you want customers to do. Also ask questions. Questions show that your company values your fans’. They are a great way to develop trust for your brand, and gain more appreciation from your consumers.
- Provide other ways of contact methods like email, phone numbers, other social media websites and remember that not all internet users use Facebook.
- Use ‘Ad extensions’ to show extra information about your business, such as sitelink extension to point to your different social websites such Twitter, Google+ or Youtube.
- Make sure the Facebook page is in the ‘viewable to the general public’ mode. This means people can see your page content without being logged in. If you’re not sure if your FB page is public, then give it this quick test and here's how to make it public forever.
A former Google Student Ambassador who launched his first AdWords campaign in May 2013 through participating in Google Online Marketing Challenge. I competed with over 12,000 students in 80 different countries. My team and I won the most successful AdWords campaign in Africa &amp; The Middle East and one of the best 5 campaigns in the world.
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