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Boost your Local SEO & Business Visibility in Search

These tips can be applied to all Local Businesses that want to make sure that their Local SEO is in good order, and in the process increase their businesses visibility online.


This article assumes that you have a verified local Google business page.

Create a Google Business Page



Optimise Your Local Business Listing


There is nothing mystical about local SEO, just logical steps to increasing (or optimising) your online visibility.



Business Information:


Fill in all your Business Details !





If your business category is not available, then select the next most relevant category.

No more then 2 categories.





Your business page is a window to your business in local results. Take the time to add: Logo, Header Image, Interior and Exterior Images


Read: Managing your Photos



Use Google Posts


You can start using Google Posts as soon as your business listing is verified. Google Posts allows you to publish events, products and services directly and instantly in search and maps. Posts stay live for 7 days and events stay live until the event end date.


Top Tip: Once you have published your Google Post, share it to your social media channels



Google Question & Answer


Google Questions and Answers allow business owners to answer questions directly from potential customers in the Google business listing. Merchants can also anticipate FAQ’s by adding commonly asked questions and their answers. Merchants and other users can both thumb up content to boost its position and flag content that is incorrect or spam.


This is currently only visible in Google Maps on Mobile, so make sure you have the Maps App on your mobile phone, logged in with the same Google account as your business listing. I also highly recommend pre poulating a list of Questions about the business that you get day in and day out. Then provide detailed answers to the questions

You will also get push notifications to your mobile when someone asks a question


Enable your Google+ Business Page


Before the Google my Business and Google+ divorce, your G+ page was created automatically. If you wish to use a Google+ Business Page, you now need to enable it in your account. Once the business listing is verified, go to your Brand Account Dashboard select the corresponding account then select Enable Google+ in the left hand side menu


Business Description:


This is your chance to describe, sell your business ... don't copy and past from your website. Google does not like duplicated content, this is your business, so the time to provide unique and compelling content. Google also machine learns over time, so if your category is not available then make sure you accurately describe what your business does and the services it provides. 



Post Occasionally:


Just as the business details are read by Googlebot, so are your posts. Your local business page may not be your favorite social channel, but take the time to post occasionally. When posting, treat the post as you would a blog post.


  • Create a good Title and an introduction.
  • Bold your *Title* by starting with a * and ending with a *
  • Your first 160 characters will be treated as your meta description.

Obviously a #caturday post does not need to be optimised, but “important” posts both personal or business page needs a little thought.


Optimise your Website



Town, City & State in your Home Page


These should be in the landing page that you want to position in the search results. By including your town and city in your landing page title tag, you will be letting both search engines and human visitors know that your business serves and is located in a specific geographic location.


<title>My Business Name – Orthodontist Practice in Town, State</title>


<title>My Business Name – Estate Agents for Town, State</title>


This was rated as the single most important local ranking factor by local SEO experts for 2015.


Read: Top 20 Local Search Ranking Factors


Quality & Authority of Inbound Links


The Quality & Authority of a link pointing to your Domain plays a part in your visibility in search results. The old adage quality over quantity is very real in earning links that point to your domain.


A local business can earn links from a variety of sources; local and national newspapers, local charity sites, local business citations, business associations, chambers of commerce, local high profile bloggers.


Add a Blog to your site
A blog is a natural platform for you to add product updates, business news and resources needed to attract natural links


  • Create large resource lists
  • Break that news story within your industry
  • Case studies, interview clients that use your product / service
  • Visual content
  • Presentations
  • Provide something useful to your industry




Local Business Citations:



Local business citations are an important factor for search engines in deciding how important your site is locally and where to position it within localised search results. Combined with other links to your site and reviews about your site, create a powerful signal to search engines.


Please DO NOT go and create thousands of crappy listings on Business Directories. Choose the most authoritative and relevant business listings relevant to you.




Structured Data Markup


Structured data is on-page markup that enables search engines to better understand the information on your website. Structured data makes it easier for Googlebot to determine company information, such as NAP (name, address, phone number) data, as well as more complex information such articles, events, products, recipes, etc.


Consistant Matching Name.jpg


The easiest way for a single location business to do this would be adding your business information in your sites footer. This way your business data is across all sites pages.


<div class=” itemscope itemtype=”http://schema.org/LocalBusiness “>
<span class=”address-title” itemprop=”name”> Business Name </span>
<div itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>
<span itemprop=”streetAddress”> Street Address</span>
<span itemprop=”addressLocality”>Town</span>
<span itemprop=”addressRegion”>County</span>
<span itemprop=”postalCode”>Post Code</span>
<div class=”phone-number”>
Phone: <span itemprop=”telephone”> Tel Number </span>



The above is for schema.org/LocalBusiness

check to see if your type of business already has its own specific markup that is already recognised.


If you have development budget, you could ask your developer to take your structured data markup to the next level with JASON-LD


<script type="application/ld+json">
     "@context": "http://schema.org",
     "@type": "LocalBusiness",
    "image": "Image URL",
    "priceRange" : "Price Range",
     "address": {
    "@type": "PostalAddress",
    "streetAddress": "First Line Address",
    "addressLocality": "Town",
    "addressRegion": "State ",
    "postalCode":"Post Code"
     "description": "Brief Description of Business",
     "name": "Name of Business",
    "openingHours": "Mo-Fr 09:00-17:00",
     "telephone": "0800 000 000",
     "email": "info@yourdomain",
    "url": "https://www.yourdomain.co.uk",
    "hasMap": "Short link direct from your GMB listing",
    "sameAs" : [
    "Social media channel", 
   “Social media channel”


Use the Structured Data Testing Tool to check your Markup.


Check out this article on addittional Local Business Structured Data Markup, it includes serviced area businesses and also for businesses with more then one location

screencapture (84).png


Town & State in H1, H2 Tags


Making sure your city and state (county) is present in the title, H1 and H2 tags of your landing pages is very important for search engines in understanding the intent of the page.


For your main page your H1 should include name and overall service and the H2 would include town and county.


On a product specific page the H1 would be the actual product / service and the H2 would ideally contain the area again.



<h1> My Business Name  Dental Practice </h1>


<h2> Business Services in City, State



This is not set in stone and could migrate to the H3 tag, but be aware of a proper structure.



Business Reviews


With the release of the new Local 3 Pack in organic search results replacing the old 7 Pack listings, it does not take a genius to work out that it is even more important to position your business ( where possible ) to appear in the new local 3 pack.


  • Reach out to past customers
  • Implement into your current customer service plan
  • Tackle your negative reviews
  • Respond to reviews.





On behalf of ………, I would like to personally thank you for your business. We appreciate the trust you place in our company and strive to achieve excellence for you and all of our customers. Your review will help others customers know what to expect if they have not purchased from us before.


Please take a moment to leave a review on one of the following sites:


  • Google
  • Facebook
  • Any other Review sites you have a presence on


Thank you for your business, support and comments.







If you want to be a little more relaxed and informal about how you ask for reviews.


“If you like what we do, please consider helping us to reach others by adding your review of our service to this page”


screencapture (85).png



If you are having a problem with your Google business listing then check out the Google My Business Help Forum

about Tim Capper

Tim Capper operates a bespoke Local SEO and Google Business consultancy in the UK, Online Ownership. As an experienced SEO consultant, Tim takes an honest, straightforward approach to helping your business stand out online .

Sant I
November 2015




Doug T
November 2015

Thank you for open advice.  May your company benefit for helping ours.

Richard A
November 2015
November 2015

That is a wonderful piece. With respect to review, I have found that offering discount for future purchase motivate customers to leave a review about a business online.

lyes a
December 2015
Cheers !
Yogesh J
January 2016

v  very thankful in my buisness


Rafiqul I
January 2016

Dear Tim Capper,

Thanks a lot for you valuable information.



Tim Capper Top Contributor
January 2016

My Please @Rafiqul I.


Glad you found it useful

Mike L
January 2016

one should need to read full Schema tags for implementing on live site

Andrew S
February 2016

Good stuff!