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Beyond Keywords: Dynamic Search Ads - Google Best Practices Playlist

Dynamic Search Ads are intended to solve a fundamental issue of search marketing: connecting your site with relevant user queries. Using Google’s organic search index to crawl your site and find the most relevant terms for each page, DSA helps you to connect with users in an efficient way. Because your targeting is automatically updated based on your landing pages, you can expand your coverage while also reducing the frequency with which you need to make changes to your campaigns.


Check out this video playlist to learn more: