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Be Successful with AdWords and Create Specific Goals

Planning a business that you wish to be successful (and to thrive) requires good planning. When setting up an AdWords Campaign for the first time, there are basic elements to keep in mind, such as setting the right budget and choosing the correct bid. For instance, is a goal to improve your return on investment (make a good profit)? This is referred to as your ROI; the basic ingredient of a well cooked, profit focused campaign is to ensure your turnover is as high as possible while keeping costs, or spend, minimal. 

 

What types of ads should you run anyway? Depending on the goals, a strategically chosen ad can be beneficial in lowering your costs. Different types of ads will incur different costs and one should be prudent when deciding on which direction to go in. Both search and display can be profitable and video ads provide a unique customer experience.

 

Optimize:

  • Landing Pages
  • Keywords
  • Ads

Want to keep your costs low? Ensure that the pages on your site, the keywords you intend to utilize and the ads you plan to create are germane to your intended audience. Will people find your online presence valuable and buy what you want them to buy? Relevance is measured with Google’s Quality Score; the healthier the quality score, the cheaper the cost is per click. As a result, more people will see your ads because they will rank higher!

 

Making Money With Adwords Chart - Darren Franks.png

Google love to help you to be successful; the better your campaigns perform, the more money you and Google make. This is why they provide so many free tools to help you. To assist with the tracking of ad conversions, use Google Analytics and conversion tracking. Once a campaign has matured, you'll be able to see robust data relating to your conversions and sales. 

about Darren Franks

Digital Marketing Manager

Comments
saeed
January 2014

Relevance is measured with Google’s Quality Score; the healthier the quality score, the cheaper the cost is per click.

 

I do not agree with this. My last 5 years experience runnig adwords shows different story. No matter how high your QS is you will pay what you offer

Darren_Franks
January 2014

 

Thank you for the reply, Saeed. I assume you don't agree with Google:

 

From Google Help: Improve Your Return

Focus on improving your Quality Score by optimizing your campaign -- making sure, for example, that your keywords and ads are specific and relevant to your products and services -- and subsequently improving factors like click-through rate (CTR) and landing page experience. By optimizing for quality, you can help alleviate budget and bid issues and potentially reduce your costs.

 

I'm also not sure what you meant by,  "No matter how high your QS is you will pay what you offer"

 

Thanks!

Mini-CM Community Manager
January 2014

Thanks for posting this article, Darren. 

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