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Back to basics

This post is part of a series by the AdWords Top Contributors. Check out all the AdWords Resolutions shared so far, and follow AdWords on Twitter to see the latest posts when they come out.


Sometimes, I get so involved with working on exciting, new features that I lose sight of the basics!

 

Ad extensions, extended ads, call extensions--these are all great tools but they work best when used with great ads. I'm going to make sure testing and refining ad messaging remains the foundation of my optimization work, every week. 

about Theresa Zook

I am co-owner of All About Clicks, an agency focusing on SEM & SEO for SMBs. To explain that jumble of acronyms, we work with our clients to enable their businesses to compete successfully in today's connected marketplace. Contact us (at http://www.allaboutclicks.com/contact-us) for information or to discuss having your account reviewed.

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