Another Creative in the Ad Group was Selected Over this One | #AdWordsAnswers
I’m Anu from the Adwords Team, and today I will be sharing information about one of the most common keyword statuses that you might come across when a keyword doesn’t trigger your ad: “another creative in the ad group was selected over this one.”
Okay, so let’s get started: What does this mean?
Quite often, advertisers confuse this status for an alert about the ads of the campaign. However, the reality is that this has nothing to do with the ads. This status appears in your AdWords account when you are using similar keywords within or across multiple ad groups and campaigns.
Here’s a little more context:
Keywords are triggered based on the search term a person enters when they are searching on Google Search or Search Partner sites and how they match up to the keywords in your account (amongst other factors). The important thing to note here is that for every search query, only one keyword in your account can trigger an ad.
When multiple keywords in your account match the same search term, AdWords has to make a complex decision based on a number of criteria to determine which keyword will trigger the ad. This will be the keyword that the ad impression and potential click are attributed to.
If you want to learn more about how similar keywords match to search terms, check out this Help Center article.
So, what can I do to fix this?
Organizing your account well is the key here. As a best practice, you should always segment your ad groups based on different sets of keywords that are relevant to your business. Avoid using the same keywords across different ad groups.
You can watch this video for more tips on how to structure your account with ad groups.
I hope this solves your questions about this status, but if you still have questions, drop them in the comments section below and we’d be happy to answer them all for you.
Have a good day!