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Adwords Advance Feature DCO

In order to make a campaign Automated, Adwords has introduced several tools that not only help to increase the conversion but reducing the CPA as well as Time.


Display Campaigns Optimizer(DCO) is one of the advance tools that automatically optimized the campaigns, without any targeting (e.g. Keyword/placement/Topics/Interest).


It only works based on the campaign’s past performance, CTR and history of Display URL of the Ad Copy.


Initially this advance feature was in Beta but now it has been publicly open for all advertisers.


Requirement of DCO Campaigns:-


Conversion Tracking Should be enabled.

Campaigns should have at least 15 Conversion.


Benefits of Using DCO Campaigns:-


Helps to show the ads on additional placements, based on the user’s behavior, that are likely to be convert.

Helps to reduce the CPA and increase the conversions of the campaigns.

Time saving is one of the important  benefit that can be availed by using DCO.




Limited Control of the campaign,

If one can change the budget, destination URL, ad copy and Bid, the campaigns take some time to be stable.

It is not good for that account, which has limited budget.

If the campaigns has Poor Conversion rate and Higher CPA, one should try to reduce CPA and Increase Conversion rate before enabling DCO Tools.


In Simple way,  DCO makes the ads to Reach the Right Audience, at the Right Time, at the Right Place. which is the best Synonym of  the Adwords





Rakesh Kumar


about Rakesh Kumar

I have been working on Google Adwords & Bing Ad Center since April 2010. I am Google Adwords Certified in Fundamental and Advance. I have worked on International and Domestic (Indian) campaigns for clients. I have also done extensive in-house campaigns within my organization. I have worked across various verticals and industries. I am very thankful to the Google Team for creating AdWords Community which promotes peer learning and keeps one updated on latest developments in AdWords.

Adrian B
September 2013

Good article, since this option pops-up in an account once a Display Network campaign reaches 15 conversions. A cool article would be one to guide people to achieve the same tasks in the keyword planner as they did with the keyword tool, there are work-arounds in the forum which describe such situations. You can search in the keyword planner for keywords related to adwords to see that the "adwords keyword tool" has a huge traffic nowadays.

kushal s
September 2013

Hi Rakesh


Good Article.


Reading new articles keep you at the top of happening in Adwords.


Many adwords professional will be benefited by this.


If you can do please throw some light on 


"Starting in mid-September, well automatically change the campaign type for some of your “Search & Display Networks” campaigns to “Display Network only.”


Thanks and keep posting Smiley Happy

December 2013
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