To help reduce fraud and improve the overall experience for you and your customers, Google is now asking businesses to pass an advanced verification process.
Current Trial Only in San Diego
About Advanced Verification:
Google wants to provide useful and comprehensive local listings to people when they search for businesses. Unfortunately, we’ve identified a number of fraudulent local service businesses, including locksmiths and plumbers, who use false identities on Google.
To help reduce fraud and improve the overall experience for you and your customers, we’re now asking businesses to pass an advanced verification process. The process is simple—answer a few questions about your business and complete an application with Google’s third-party verification company.
Currently Only for NoN Store Front Businesses (SAB)
Advanced Verification FAQs
How will Pinkerton use my information?
Any information provided to Pinkerton, a third-party provider of corporate risk management services, is strictly confidential and solely for the purposes of advanced verification. Learn more about Google's advanced verification policies
Will this impact my web search ranking?
What if I don’t pass advanced verification?
If your business doesn’t have a storefront and you don't pass advanced verification, your business listing won't be eligible to appear on Google Maps or the Knowledge Panel. This will not affect your web search ranking on Google.
Tim Capper operates a bespoke Local SEO and Google Business consultancy in the UK, Online Ownership. As an experienced SEO consultant, Tim takes an honest, straightforward approach to helping your business stand out online .